Owlytics

Neuroeconomics and behavioural analytics. Understanding decision making through data and consumer psychology.

[Owlytics @owlytics]

A study showed most people would purchase a 15¢ truffle over a 1¢ Hershey's Kiss - but would take a free Kiss over a 14¢ truffle. #funfact

[Owlytics @owlytics]

The difference between a free mobile app and a $1 app is perceived as greater than the difference between a $1 and $2 app. #psychology

[Owlytics @owlytics]

Apple Pay reduces the #PainofPaying, argues @danariely. #Consumers will think less about their purchase, resulting in higher consumption.

[Owlytics @owlytics]

#Consumers will spend more money when they pay with their credit or debit card than when paying using cash, as there is less #PainofPaying.

[Owlytics @owlytics]

#PainofPaying is a phenomenon describing focusing on what you may lose & not what you may gain, when considering purchases. #consumerchoice

[Owlytics @owlytics]

People are more attentive & feel more positively towards information presented on a smartphone than a TV, finds @ZESTxLabs. #neuromarketing

[Owlytics @owlytics]

When a consumer is deciding between options with no clear preference, they are likely to observe and copy others' choices. #neuroeconomics

[Owlytics @owlytics]

In one study, restaurant customers spent more money when the menu excluded the $ symbol and decimal (12 rather than $12.00). #neuroeconomics

[Owlytics @owlytics]

Pricing greatly affects satisfaction of food. Diners reported enjoying a buffet 11% more if they had paid $8 rather than $4. #neuroeconomics

[Owlytics @owlytics]

#DidYouKnow that when the ACEEE made the default lunch option vegetarian, 80% of people selected this option? Before, it was 5-10%! #funfact

[Owlytics @owlytics]

The mere presence of an expensive item on a menu, even if rarely ordered, significantly increases average customer spend. #consumerchoice

[Owlytics @owlytics]

Ever bought the second-cheapest wine? This is choice architecture, the designing of options in order to influence decisions. #consumerchoice

[Owlytics @owlytics]

While people show strong preference for @CocaCola or @Pepsi, a fMRI study found people couldn't tell the difference! #marketing #psychology

[Owlytics @owlytics]

Given larger bowls and larger ice cream scoops, people will serve themselves 31% more ice cream - without realising it! #consumerpsychology

[Owlytics @owlytics]

Employees will eat 71% more candy if it's in clear dishes on their desks, rather than opaque dishes. #consumerpsychology

[Owlytics @owlytics]

People will drink 35% more from a short, wide glass than from a tall, skinny glass. #behaviouralanalytics #psychology

[Owlytics @owlytics]

Moviegoers will eat 34% more stale popcorn if given a large container than if given a medium-sized container. #comsumerchoice #funfact

[Owlytics @owlytics]

Consumers' bias towards brighter packaged products is even stronger when distracted e.g. talking on their mobile phone. #marketing #funfact

[Owlytics @owlytics]

Consumers are more likely to choose a less liked candy bar than a preferred candy bar, if the packaging is brighter! #marketing #funfact

[Owlytics @owlytics]

A study by Kahn and Wansink (2004) showed people ate 43% more M&Ms when there were 10 colours versus when there were just 7. #consumerchoice