Oliver Wright

[Oliver Wright @owright001]

A great example of responding to the health and sustainability agenda and driving profitability. Doing well, while doing good. #CPG https://t.co/bIuH2Fixi1

[Oliver Wright @owright001]

With inclusion and health such massive issues in America today, Land O'Lakes WiFi offer is a simple, effective solution. We hope other follow suit. #CPG https://t.co/VieD19HwTf

[Oliver Wright @owright001]

We are hearing through our work with the World Economic Forum that consumers are not well enough educated on their food health decisions. Hopefully Kroger's telenutrition offer is heavily used.... #analytics, #data sharing https://t.co/z9nYQKbzqR

[Oliver Wright @owright001]

Beer drinkers prefer draft... love Five Points unorthodox approach for helping consumers get this experience in the home during lock down https://t.co/tua0GsEk39

[Oliver Wright @owright001]

The Aldi/McDonalds resource sharing agreement in Germany is a good example of managing talent demands in times of stress, I hope these sorts of models become more common place even after C-19. https://t.co/YpDw6ERWP7

[Oliver Wright @owright001]

Tulu is one to watch for denser urban areas. Given that the average electric drill is only used for 15 minutes in its lifetime... Tulu is a practical way to accelerate the sharing economy and buy CPG staples at the same time... https://t.co/A67FPrhNze

[Oliver Wright @owright001]

Consumers are anxious about visiting stores during C-19. Lidl is taking an innovative approach to help them. Allowing them to use WhatsApp to understand how busy Lidl is and plan their trip accordingly... one to emulate? https://t.co/mkHa17NM5v

[Oliver Wright @owright001]

A nice example of ensuring we don't waste the resources of our planet, using ride hailing to deliver fresh fruit and vegetables from farms directly to consumers homes #farmtofork https://t.co/mxDqFO9VDe

[Oliver Wright @owright001]

Some of the largest companies in our industry are engaging potential employees through virtual environments and tools like Tik Tok, surely this will become more and more common, accelerated by C-19 #CPG https://t.co/A70DXMVzU9

[Oliver Wright @owright001]

A great initiative by OpenTable. We need to do as much as we can to help restaurants and specialty stores survive C19. The OpenTable app will help... https://t.co/g07SCY0KPK

[Oliver Wright @owright001]

Pepsi can use https://t.co/MNR3WU489z to understand what consumers want, the insight could be hugely valuable to their strategy, particularly by testing new ideas, like Graze have done so successfully. https://t.co/gKB20O2Efz

[Oliver Wright @owright001]

My team think this is going to be a hit. Why? Because Nestle's new smoothie machine offers functional personalisation and convenience.... Do you agree with them? https://t.co/XmCZ8jvemi

[Oliver Wright @owright001]

We have been saying conversational commerce via tools like What'sApp will get bigger and bigger. Enabling 400 million people to shop through the Jio Platform at local Kirana stores across India will be a really interesting test. https://t.co/CDiMe22AQ5

[Oliver Wright @owright001]

#COVID19 will forever change the way our world works and lives, including creating lasting structural changes to the #consumergoods industry. Leaders must respond to these risks—and opportunities—decisively. Here's how. https://t.co/ABjV5Fkpbo

[Oliver Wright @owright001]

I think Brandless was something that consumers can relate to as a concept, but it is still a "brand" that takes time to grow... were the expectations just too high? #CPG https://t.co/uI9lxwtx1y

[Oliver Wright @owright001]

At Accenture we have always been big fans of what Loop are trying to do and it seems increasingly that consumers are too. This is definitely one that captures the spirit of our age. Tell people to give it a go! #Sustainability #CPG https://t.co/om3Hz7wxo7

[Oliver Wright @owright001]

Wondering how far out of touch you might be? Google trends are a great source to understand what consumers are thinking about. Do you know what an eGirl is? Lots of people are asking!

https://t.co/1KDrvk7RvC https://t.co/zSGWNX7Rmv

[Oliver Wright @owright001]

Following renewed energy in Davos last week on the topic of sustainability, our CEO study with the United Nations Global Compact highlights the actions required to meet global goals set.

https://t.co/4gvpK42IVN https://t.co/4gvpK42IVN

[Oliver Wright @owright001]

Karma battles food waste with smart fridges | Sifted https://t.co/4c8YnGg4Q5

[Oliver Wright @owright001]

In an example of blurring industry boundaries BMW trial food ordering from the car. Perhaps for Starbucks?

https://t.co/Sp35RmK73Z https://t.co/ZDSy951dEg