Uber was the first to touch down in Nigeria. They were doing well... until Bolt caught wind of the opportunity.
Bolt studied the market closely, watched what Uber was doing, and more importantly, what Uber wasn’t doing.
Then they made their move.
But before we get to the game Bolt played, let’s look at Uber’s game:
Uber had two customers to satisfy: the passengers and the drivers.
But maybe without knowing, they started treating passengers as the real customers and drivers as just the workforce. In a way, they weren’t wrong. But they missed something critical.
Drivers began to complain about the commission cuts, about how little attention they were getting.
Still...
Uber kept their standards high. Clean cars, professional drivers, and screened vehicles with specific requirements.
It worked.
Back then, driving Uber was a status thing. If you were behind the wheel, you were somebody.
Everything ran smoothly.
Then Bolt entered.
They didn’t sneak in quietly at all. They showed up with a loudspeaker, offering lower cuts for drivers than Uber.
Drivers checked, downloaded both apps, and compared earnings.
You guessed right.
Bolt was treating them better.
And gradually, the drivers migrated.
Bolt, who came to share the market, ended up owning most of it.
But the game wasn’t over.
Then, Vroommmmm!
InDrive arrived.
They looked at Bolt and Uber... and undercut them both. Even better, they gave passengers and drivers a chance to negotiate, turning rides into a real marketplace.
Now it got messy.
And at one point, you’d open Bolt… and there’d be no drivers.
Why?
They were busy on InDrive.
Suddenly, all three companies weren’t fighting for passengers anymore. They were fighting for drivers.
And in that fight...
They all lost.
Today, a typical Bolt, Uber, or InDrive ride feels no different from a regular roadside taxi.
Except that you don't have someone choking you from the sides of the seats.
Don’t expect a working AC. Don’t wear white unless you want it stained.
The ultimate comfort is gone.
And look at something:
None of these companies is doing anything today that truly resonates with passengers, nor with the drivers.
Drivers show up in tattered and dirty clothes, looking unkempt.
People don’t open the app because they love the service anymore.
They open it because they have somewhere to go.
And it’s no longer which service do I enjoy...
It’s simply who’s closest to me.
That’s what a messy competition can do.
It lowers the standard for everyone.
Now imagine...
If Uber had taken a different path.
As Bolt dropped driver percentages, Uber could’ve gone up... Upped their standards, tightened vehicle requirements, introduced quarterly inspections. Kept only newer, cleaner cars.
Yes...
Maybe at a slightly higher price, but for a market segment that values comfort, that could’ve been a golden opportunity.
Remember also:
This isn’t a Western market, and it’s different here.
In Nigeria, many still see ride-hailing as a luxury or only a necessity when in a rush.
But there’s also a large group: car owners who don’t always want to drive. The elite, the rich, and corporate businesses who rely on these services for transport.
Imagine if one company had held that premium standard. Today, they’d dominate that space.
And now... if you’ve been paying attention, you’ve already learned a few things along the way.
But I’ll break them down clearly, one by one:
Competing on price alone is a race to the bottom.
Bolt dropped prices, InDrive dropped them further.
Now, nobody wins (they might be making profits, but value is gone). Compete on value, not just cost.
Standards set you apart, especially in a crowded market. If Uber had doubled down on car quality and experience, they could’ve owned the premium lane. There’s always a segment willing to pay for better.
React fast, but also think forward.
When new players enter, don’t just copy; strategize. Anticipate where the market is going, while considering your demographics.
In whatever, show your workforce they are your strength.
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See You Again Next Time.
I'm The Mad Profit Guy.
Let me give five:
1. We can’t go to bed keeping malice with each other. Any issue we have must be talked out, and efforts made toward resolving it the same day. We must communicate properly. If you feel hurt or offended, do not go about carrying a face and keeping malice, hoping I will figure it out. Address all grievances, and the offending party should apologize.
2. We must leave food and sex out of our quarrels. No matter what the issue is, always serve me my food. Even if we don’t get to eat together like we used to in loved-up days, keep my food on the table, I will eat it. There will be no rejecting of food from me or denying me food from you. The same applies to sex.
3. When we have issues, there should be no involving third parties. We must make conscious efforts to fix things ourselves. Involving third parties should only be the last resort when the issues have gone beyond us, then we can involve our parents or other respected people in our lives.
4. No quarreling outside, in front of the kids, or raising our voices to the extent that our neighbors can hear us. We must keep up appearances in public and always quietly resolve our issues.
5. We will always maintain a united front when disciplining the kids. I won’t tell them no video games today and you will start pleading in front of them, making me appear like the bad person.
The wrong relationship won't just hurt you.
It will exhaust you, shrink you, and cost you years.
Choose people who are doing the work on themselves.
You will never be enough for people who aren't.
Written by @MatAshimolowo .official
WE WILL NOT BE SILENT
A Celebration of Pastor Enoch Adejare Adeboye
There comes a time when silence becomes ingratitude.
There comes a time when honour becomes a sacred duty.
There comes a time when sons and daughters must rise to celebrate the gifts that God has given to a generation.
This is such a time.
We refuse to be silent while men and women of eternal significance are reduced to headlines, controversies, and social media trends.
We refuse to stand by while those who have sacrificed decades in service to God and humanity are casually criticized by people who have built nothing, fathered nobody, planted no churches, and transformed no nations.
The sons and daughters of prophets must never be silent while cheap publicity seekers use great men as instruments for attention.
A generation that does not honour its fathers has no future.
A people who cannot recognize greatness in their midst will eventually suffer the tragedy of its absence.
Pastor Enoch Adejare Adeboye is not merely a church leader.
He is not merely a denomination head.
He is not merely a respected minister.
He is one of the most significant Christian leaders of our generation and one of the greatest spiritual gifts God has given to Africa and the global Church.
We should never allow a man who chose humility to become the chewing stick of the uninformed.
We should never permit the noise of critics to drown out the voice of history.
We should never watch while modern-day Sauls seek to intimidate, discredit, or silence God's servants.
Scripture records how King Saul pursued David.
Scripture records how Doeg the Edomite became an instrument of destruction against the priests of God.
Throughout history, political power has often sought to suppress prophetic voices.
Yet God has always preserved His servants and vindicated His purpose.
The Church must never become indifferent when its fathers are unfairly attacked.
Nor should we wait until our prophets cross into eternity before we begin to celebrate them.
Too often, flowers are sent to funerals when they should have been delivered while the recipient was still alive.
Why do we try to heat up the system with false narratives? Are APC supporters having a different or marked PVC? LET'S LOVE NIGERIA AND HOPE FOR THE BEST.
If you want to know about Heart attack , what causes it? How you can prevent it?
Open this thread !!
If you are less than 50 years. You must open this thread!!!
I finally understand what Machiavelli meant when he said, “Never play fair in a game where others cheat.” It doesn’t mean become evil. It means stop being naive. Stop bringing honesty to people who study manipulation, stop giving access to people who weaponize closeness, and stop expecting clean hands from people who already showed you they’ll throw dirt. Sometimes wisdom is not revenge. Sometimes wisdom is learning the rules of the room before the room uses your goodness against you.
Some days ago, I read a story on the timeline where a young man narrated how a lady always gave the security guy that she worked with ₦5,000 to trek to a nearby food store to get her meals.
According to the narrator, the meal cost ₦4,000 and so she forfeit ₦1,000 to the
WHEN SOMEONE HATES ON YOU, DO THIS:
1. Stay calm, nothing disrupts a hater more than watching you not give a damn.
2. Stop explaining yourself. They don’t want the truth. They want ammunition. Don’t give it to them.
3. Cut their access. You protect your peace by controlling who gets proximity to you.
4. Let your results do the talking. Your wins will say more than any argument ever could.
5. Kill the emotional reaction. The moment you react, they win. Don’t hand them that power.
6. Watch what they do, not what they say. Patterns reveal character. Words are cheap.
7. Stop defending yourself. They’ve already written their story. Your defense just adds chapters.
8. Be polite. Be professional. But be unavailable. That’s not cold, that’s smart.
9. Guard your reputation like it’s a business asset, because it is. Haters will try to spin the narrative.
10. Let time do its job. The truth always surfaces. Stay focused, keep building, and let them expose themselves.
Your only job is to live your best life. Now get back to it.
WHEN SOMEONE HATES ON YOU, DO THIS:
1. Stay calm, nothing disrupts a hater more than watching you not give a damn.
2. Stop explaining yourself. They don’t want the truth. They want ammunition. Don’t give it to them.
3. Cut their access. You protect your peace by controlling who gets proximity to you.
4. Let your results do the talking. Your wins will say more than any argument ever could.
5. Kill the emotional reaction. The moment you react, they win. Don’t hand them that power.
6. Watch what they do, not what they say. Patterns reveal character. Words are cheap.
7. Stop defending yourself. They’ve already written their story. Your defense just adds chapters.
8. Be polite. Be professional. But be unavailable. That’s not cold, that’s smart.
9. Guard your reputation like it’s a business asset, because it is. Haters will try to spin the narrative.
10. Let time do its job. The truth always surfaces. Stay focused, keep building, and let them expose themselves.
Your only job is to live your best life. Now get back to it.