This 1992 lecture at MIT from Steve Jobs will teach you more about product and sales than most 2 year MBA programs
Crazy just how ahead of his time this man truly was
Even if you're not in marketing, you should read this post from the former CMO of Nike. It details Nike's transition from a brand-driven demand creation engine to a data-driven performance DTC model that relied primarily on sales on https://t.co/cbf6NiqhCn.
The results?
After the release of Nike's Q2 2024 financial results, they lost 25B in market cap in a day, and shares hit their lowest since 2018. Decling -32% since the beginning of 2024. Ouch.
Here is my favorite excerpt:
"Nike invested a material amount of dollars (billions) into something that was less effective but easier to be measured vs something that was more effective but less easy to be measured. In conclusion: an impressive waste of money."
Will marketing see renewed interest and perhaps even a renaissance in brand advertising? For Nike's sake, I hope so.
https://t.co/xCbSrGRyyZ
Klay Thompson on @SHOsports talks recruitment to #WSU, Tony Bennett, etc.
Klay: “I’m forever a Coug & I’m going to rep that til forever. It keeps me humble, this is the one school that wanted me.”
Stephen Jackson: “It’s known as a fun school.”
Klay: “Win or lose, Cougs booze.”