Pablo Aura 🇲🇽🇦🇹🇺🇦

Cannes Lions winner. Director of genre films released theatrically in Mexico and streaming on Amazon/Apple TV

[Pablo Aura 🇲🇽🇦🇹🇺🇦 @pabloaura]

Pregunta seria. En el futbol ¿el objetivo es ganar o “convencer “?

[Santiago Gimenez @Santgimenez_]

¿y si si? 👀❤️‍🔥🇲🇽

[Pablo Aura 🇲🇽🇦🇹🇺🇦 @pabloaura]

@martindelp Jajaja está genial

[Pablo Aura 🇲🇽🇦🇹🇺🇦 @pabloaura]

@CepnikMaciej Correct, and after 12a-1a, some will start saying "Buenos días!" again, which for me was always confusing, even born and raised in CDMX

[Pablo Aura 🇲🇽🇦🇹🇺🇦 @pabloaura]

Independent filmmakers still talk about “getting distribution” as if it were 2005.

But distribution is no longer the main problem.

Attention is.

You can upload a film globally tomorrow. That doesn’t mean anyone will care.

That’s the brutal shift happening right now in media.

For decades, gatekeepers controlled access:
Studios.
Networks.
Theaters.
Cable.
Now the bottleneck moved somewhere else entirely:
audience attention.
And honestly, I think a lot of filmmakers still haven’t psychologically adapted to this.
They spend years trying to make one perfect project while completely ignoring:
audience

community
identity

discoverability

repeat engagement

Meanwhile, creators with far less technical skill are building ecosystems around their work every single day.
I’m not saying filmmaking should become “content creation.”
I actually think the opposite.
The more AI-generated noise floods the internet, the more valuable strong human storytelling becomes.
But the relationship between filmmaker and audience is changing.

A film can no longer just appear at the end of a 5-year process and expect the world to care.

The audience relationship probably has to start much earlier now.

Especially in genres like horror.

Horror fans don’t just watch movies.
They participate in them.

They analyze theories.
Share imagery.
Debate endings.
Build fandoms.
Spread mythology.

That’s incredibly powerful.

I honestly think the future belongs to filmmakers who understand BOTH:
cinematic storytelling AND audience ecosystems.

Not just:
“How do I finance a movie?”

But:
“How do I create an IP that keeps spreading long after the credits end?”

[Pablo Aura 🇲🇽🇦🇹🇺🇦 @pabloaura]

@martindelp Impresionante 🇦🇷

[Joe McGaha @bourbonroad]

#2gatosentierradeperros #1gatoentierradeperros

Episodio 136 - El #Cine del Futuro

Joe charla con @pabloaura sobre las novedades de la industria #audiovisual y otros asuntos de interés.

@YouTube :
https://t.co/77f4bTRCAe

@rumblevideo :
https://t.co/HrAg7JopRe

[Pablo Aura 🇲🇽🇦🇹🇺🇦 @pabloaura]

As a filmmaker in L.A., I’m seeing the same fracture in storytelling.
AI is an insane tool now; pre-vis, sound design, VFX efficiency, even rapid concept iteration. But the real innovation and breakthroughs are swinging back to humans. The moments that actually move people, the messy emotional truth, the cultural signal that can’t be prompted… those still come from lived experience and human vision. AI as generator flattens; AI as tool amplifies.
Probably there’s a link between the fractures in Hollywood and this new crew looking for exciting human driven projects.

[Pablo Aura 🇲🇽🇦🇹🇺🇦 @pabloaura]

@bourbonroad Yes! And how do you bring people back to theaters. When we all have the attention span of a fish. More formula? More algorithms? Or more innovation.

[Pablo Aura 🇲🇽🇦🇹🇺🇦 @pabloaura]

I have no idea how we landed here, but filmmaking is not only about creativity anymore.

It became about:

- assembling the right people
- structuring the project
- finding distribution
- raising capital

Does it sound like a startup to you? It does to me.

[Pablo Aura 🇲🇽🇦🇹🇺🇦 @pabloaura]

@TheLatamGuy I’ve been to the Cordoba region and it’s lovely. The only reason for me, personally to not live there are the bugs. During the summer months it’s insane.

[Pablo Aura 🇲🇽🇦🇹🇺🇦 @pabloaura]

@Cuauhtemoc_1521 Para los que creen que “la cantada les salía natural”. Hasta los grandes talentos necesitan trabajar mucho.

[Pablo Aura 🇲🇽🇦🇹🇺🇦 @pabloaura]

@DemianBichir Con todo el cariño hacia todos ustedes y sobre todo al gran José Ángel que se le quiere mucho. Esperemos que se recupere muy pronto.

[Pablo Aura 🇲🇽🇦🇹🇺🇦 @pabloaura]

@vulturetrades $SPY

[Pablo Aura 🇲🇽🇦🇹🇺🇦 @pabloaura]

La verdad yo sí creo en el apocalipsis de la IA, de seguro nos va a suplantar a todos, sobre todo a los cineastas, y Sarah Connor se volverá nuestra Santa Patrona. Pero pues, qué queda. Mejor disfrutar mientras podamos. Ah, y háblenle bonito a Chat GPT, no vaya a ser.

[Pablo Aura 🇲🇽🇦🇹🇺🇦 @pabloaura]

Oigan eso es IA o simplemente México

[Pablo Aura 🇲🇽🇦🇹🇺🇦 @pabloaura]

Attending @AFMOFFICIAL in Century City is definitely a fun and overwhelming experience. Let’s see I manage to get some business done.

[Pablo Aura 🇲🇽🇦🇹🇺🇦 @pabloaura]

Fortunate and grateful to bring a project to the amazing #sitgesfilmfestival great things to come.

[Pablo Aura 🇲🇽🇦🇹🇺🇦 @pabloaura]

@CapitanBitcoin A ver, en el colegio en México CLARO que se habla de eso. Solo que bien contado, no equiparando a los aztecas con mayas, estos últimos florecieron siglos antes.
Pero en España siguen pensando que México está en Sudamérica.

[Pablo Aura 🇲🇽🇦🇹🇺🇦 @pabloaura]

Festivals like Sitges, Feratum, or Fantasia aren’t just red carpets — they’re campfires.
You trade stories, scars, and sometimes even futures.
Horror people might look dark, but it’s one of the warmest communities in cinema. 👻🔥