Pablo Skaf

[Inaki Berenguer @inakib]

Yesterday, an AI-powered spot we helped create with Telefónica Movistar and Oriol Villar started airing across major TV channels in Spain. It is part of the World Cup @WorldCupEN campaign featuring Spain’s national team.

The campaign featured players like Lamine Yamal, Cucurella, Borja Iglesias, Marcos Llorente and Oyarzabal, alongside Teresa Perales, Ferran Adrià and fans from all across Spain.

What excites us most is not just producing faster or at lower cost. It’s expanding the creative surface area: exploring more ideas, more iterations, and more ambitious storytelling than previously possible.

At @mito__ai, we’re already working across advertising, music videos, vertical content and films.

If you want to explore what AI-native production can look like for your brand, studio or project, reach out.

[MITO AI @mito__ai]

Yesterday, a 95% AI-generated commercial aired in prime time across every major TV channel in Spain.

120 seconds. The World Cup. The national team. The country we're from.

Here's what MITO made possible:

6 billion people will watch the 2026 World Cup. That's the stage we built for.

World-famous players had to look and sound exactly like themselves across scenes that have never existed: one riding a bear, another dragging ships with his bare hands.

Character consistency across real and AI-generated footage, across 120 seconds of narrative. That doesn't happen by accident.

A year ago this was a 3-month production. We delivered it in a fraction of the time, with shots that were simply impossible before.

MITO is built for this: brand stories, global campaigns, narratives at any scale. The craft of knowing what to ask for, how to direct it, when something technically works but doesn't feel right.

Small team. San Francisco and Madrid. Built for the world.

This is just the beginning.

[Black Lodge Cult @BlackLCult]

it's a friday once again ❤️

[Pablo Skaf @pabloskaf]

@anthropies Bravo equipo +Rain!

[Pablo Skaf @pabloskaf]

@genisroca Flipante

[El Molino @molinobarcelona]

Hem guanyat el Premi Cultura a la millor obertura de l’any. Gràcies a @TimeOutBCN pel reconeixement i a tot l’equip que hi ha posat les hores, l’esforç i les ganes.

Gràcies també a tots els assistents. Aquesta porta seguirà oberta per vosaltres.

[Pablo Skaf @pabloskaf]

Give this playlist a listen: Most Sampled https://t.co/F5WqP3TCkf

[Casa Batlló | Gaudí Barcelona @CasaBatlloGaudi]

@CasaBatlloGaudi i @SonarFestival presenten THE CUBE, l'espai immersiu situat al soterrani de l'icònic edifici de Gaudí, amb l'estrena mundial de "Music: Response", una instal·lació de @ChemBros i @smithandlyall 

+ info i entrades: https://t.co/Y7ALfZWzuC

#thecube

[DocsBarcelona Pro @DocsBcnPro]

Now is the turn of the second activity of the #AISymposium. The panel Nobody Cares About The Truth moderated by @pabloskaf from @sonarplusd and @anoulajan, Piotr Winiewicz, Bernat Aragonés @AntavianaFilms, Frederic Guerrero-Solé @rainfilmfest.

[designboom @designboom]

at @sonarplusd, designboom is presenting the sound machines of love hultén as part of @SonarFestival 2024's exhibition grounds https://t.co/L5Q5sTPRKQ

[DocsBarcelona Pro @DocsBcnPro]

🔸'About a hero, Herzog in AI' with Piotr Winiewicz
Case Study around Europe's first AI-scripted feature film https://t.co/yjUH0Pp2kF

🔸'Ai: nobody cares about the truth' with Piotr Winiewicz @anoulajan @pabloskaf Bernat Aragonès Pere Pérez https://t.co/GEFQWU8xsH

🗓️ 9th May

[Pablo Skaf @pabloskaf]

Must see… @sonarplusd @SonarFestival

[UPF Barcelona @UPFBarcelona]

La segona edició del +RAIN Film Festival, el primer festival de cinema generat amb IA d'Europa i coorganitzat per la #UPFBarcelona i @sonarplusd, ha rebut 232 pel·lícules, multiplicant per cinc la xifra de l’any passat.

👉 https://t.co/K03KncQJBq @rainfilmfest