Touchpoints

Your indispensable guide to innovative ideas and technologies in the packaging industry.

[Touchpoints @packtouchpoints]

To mark their continued collaboration, @absolutvodka and Tomorrowland festival have collaborated on a limited-edition bottle with a design that centres around inclusivity and diversity.

https://t.co/Cre6KPp4H7

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We take a closer look at UK supermarket chain Asda's new value range design designed by OurCreative - and the controversy around it

https://t.co/SiaAWOsFh8

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Pack design to attract the "plant-curious" - we look at @SunhouseInc's redesign for LikeMeat.

https://t.co/jwuX7gJyTC

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.@Burgopak has partnered with Mohawk Fine Papers to create packaging for CBD-infused products and beyond made from hemp, straw and recycled cotton.

https://t.co/gxDDASJWs5

[Touchpoints @packtouchpoints]

With a new pack design for its vegan and vegetarian sub-brand 'Green Cuisine', frozen food brand iglo Germany sets out to encourage discussions about the connections between food and global heating.

https://t.co/FiJBWLToRO

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Barilla has announced that following successful trials in the UK, it will ditch the plastic windows on pasta packaging across Europe, featuring product imagery instead.

https://t.co/yg9kq09ihQ

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US-based start-up Kreis Coffee has developed a takeaway coffee cup made from used coffee grounds and plant-based materials which the company says is heat resistant and designed to keep coffee hot for longer.

https://t.co/pTYzZwrlQP

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From 'souvenir of old London' to 'cool new London Luxe' - @ButterflyCannon has created a contemporary redesign for Twinings' South Asia range with the aim to appeal to a younger demographic.

https://t.co/IeQUc2Blmb

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The winners of Carton Austria Award 2021, organised by Propak, CASH Handelsmagazin and @procarton, include a pack for charcoal that also serves as an effective system to heat it up as well as a toothbrush pack. We take a closer look.

https://t.co/yoZnC4STpM

[Touchpoints @packtouchpoints]

In honour of Wimbledon Centre Court’s 100-year celebration, @evianwater has launched a limited-edition heritage label at this year’s event, inspired by a 1922 packaging design.

https://t.co/6Rq9gH7nII

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.@Seymourpowell has collaborated with Republic of Fremantle to design the new premium flagship range of Aromatic Gin, Full Bodied Gin and Signature Vodka - the design sets out to reflect the drinks' production method.

https://t.co/ibgtd6JETh

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We take a closer look at @pearlfisherlive's design for Love Ocean, which set out to offer a sustainable choice in the kids' bath sector.

https://t.co/bF8xomTvhy

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Celebrating the special relationship between dog and owner: Stormbrands has partnered with Pets at Home on the redesign of its Wainwright's brand visual identity and packaging range.

https://t.co/oaPhcpX3SN

[Touchpoints @packtouchpoints]

Design competition organised by @DowPackaging, LOVERE, YCJ and @ProcterGamble explores innovative applications of recycled plastics in China.

https://t.co/XvGqTlPEjT

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Kellogg's has debuted a new look across the snack range, created in partnership with @LANDOR_FITCH, which out to produce a more consistent look for the snacks portfolio and increase presence in the snacking aisles.

https://t.co/cKhY91U7ua

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.@bandbstudio has partnered with @BorderBiscuits on a major rebrand of its identity and packaging design with a bold logotype, fresh colour palette and product photography.

https://t.co/gS8jTrzdq5

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In the latest of our series of spotlighting packaging designs from Ukraine, we take a closer look at @Linnikovagency's Iguana energy drink design, which won a Silver Award at the A' Design Award & Competition.

https://t.co/pTDTq3maZa

[Touchpoints @packtouchpoints]

.@MetsaBoard has created a pack for a non-alcoholic sparking beverage that sets out to "visually transcend the everyday".

https://t.co/gx70chEkgt

[Touchpoints @packtouchpoints]

Brand consultancy @stormbrands has created a new design direction for UK supermarket chain Morrisons' ‘Free From’ range that puts the flavour centre stage.

https://t.co/fQgVrr4DEB

[Touchpoints @packtouchpoints]

Air Wick has unveiled a new visual identity for its range of scented plug-ins, focusing on natural design cues and a more unified brand presentation.

https://t.co/gwaefHTVWo