π AI in Marketing isn't just a trend π€
I've been researching how AI is transforming various marketing stages and building proven use cases. Here are some powerful AI-driven approaches most marketers are currently experimenting withβand already seeing great results. Thereβs so much more coming!
I'll soon share my personal experiences from each of these stages, but for now, here's how AI is revolutionizing marketing:
π― Attract Stage:
- SEO optimization at scale
- Smart Email List-building & Outreach
- AI-driven Paid Ads & Creative Content
π€ Convert Stage:
- Lead Scoring & Enrichment
- AI Chatbots & Avatar-based pre-qualification
- Personalized Product Demos & Nurture Emails
πΌ Close Stage:
- Automated BDR outreach
- Personalized video demos (e.g., HeyGen via Hubspot)
π Delight Stage:
- Enhanced customer support powered by AI
π Internal Marketing Engine:
- Internal learning model to empower marketers
- Easy content creation for sales enablement
- Centralized PMM resources including brand guidelines, FAQ decks, and more
++ Don't overlook internal engines powering sales enablement & GTM resources!
#AIMarketing #MarTech #GTM
Image generated via Sora.
1995: Iβm not putting my credit card on the Internet
2005: Iβm not meeting strangers from the Internet IRL
2015: Iβm not putting my life savings into crypto
2020: Iβm not attending a wedding on Zoom
2025: Iβm not entering my personal data & passwords into AI
Give it 5 yearsβ³
Desperate Afghans trying to flee the Taliban hanging on to US military plane to get out of Kabul and fall to their deaths. Low flying US Apache helicopters chasing Afghan civilians off the runway with their rotor blades. But Julian Assange is the criminal?