Páll V Jónsson

One of the 7 billion humans with opinions.

[Rasmus Boysen @RasmusBoysen92]

The Icelandic offense has at previous championships been a pleasure to follow.

This time it has been one of the biggest disappointments of the tournament. What’s going on? So much quality!
#handball

[Garðar Örn Arnarson @gardarorn23]

Hrikalega spennandi vetur framundan bæði í Subway kvk & kk. Allskonar nýjungar og ný andlit. Hef fulla trú á Stebbanum mínum að fylla upp í skó KJ #subwaydeildin https://t.co/EN1tizgGAK

[Match of the Day @BBCMOTD]

The next family meeting could be awks 😬

[Páll V Jónsson @pallijons]

@RestIsPolitics @campbellclaret @RoryStewartUK Having lived in UK, but moved back home to Iceland 🇮🇸, I wonder why labour don’t follow more the scandi model in their policies?. Scandis r happiest nation on earth.For ex. almost free childcare for all is both huge growth opportunity and lifts women rights! U r both welcome 🇮🇸

[Guðjón Guðmundsson @gaupinn]

Félagar mínir á Stöð 2 Sport og Sýn eru snillingar. Þetta nýja útspil er afar gott og til heilla fyrir notendur. Til hamingju með þetta. Nú verður stuð. Eina.

[Gummi Ben 🎙️ @GummiBen]

🇮🇸🇮🇸🇮🇸 https://t.co/1Mqhf3emDZ

[Páll V Jónsson @pallijons]

@ScottforFlorida Have you been to Scandinavia, IT is very socialist in your view. Are suggesting that you don’t want anyone from Norway, Sweden or Finland to travel to Florida.

[Páll V Jónsson @pallijons]

Svo allir muni, #Eina lifir áfram :)

[Guðjón Guðmundsson @gaupinn]

Takk fyrir mig allir. Elska ykkur öll. Eina.

[Páll V Jónsson @pallijons]

Einstakur í Íslenskri íþrótta sögu. Takk fyrir Allt #eina

[Gummi Ben 🎙️ @GummiBen]

Takk Gaupi❤️ #Eina

[Garðar Örn Arnarson @gardarorn23]

Það er aðeins einn @gaupinn
Tók mér fagnandi alveg frá fyrsta degi 2013 og gerir en í dag. Einstakur maður sem var heiður að fá að starfa með. Takk fyrir mig. Eina. ❤️ #TakkGaupi

[Maggi Peran @maggiperan]

Stöð 2 Sport á svo mikið hrós skilið fyrir alla umgjörðina í kringum körfuboltann. Valinn maður í hverju rúmi. Í settinu, í viðtölum, að lýsa. Rjóminn allsstaðar #BowDown

[Brynjar Bjornsson @Brynjarthorb]

Til hamingju Körfubolti með Stærsta íþróttaviðburð ársins á Íslandi! #korfubolti

[Logi Geirsson @logigeirsson]

Verður einn flottasti íþróttaviðburður Íslands frá upphafi í Origo í kvöld? Umfjöllun, fagmennska og gæði hafa náð nýjum hæðum 2023 í útsendingum. Karfan á sviðið 🚀

Megi betra liðið vinna🏀

Valur-Tindastóll 🏆

@St2Sport @korfuboltakvold #körfubolti

[Kristján I. Gunnars @Kristjan_Ingi]

Fáránleiki vestur í bæ. Þessar aðstæður sæma ekki KR. Stúkan míglekur, að hruni komin, hljóðkerfi frá 1999, illgresið á vellinum , einn gluggi í sjoppunni til að afgreiða og svona mætti lengi telja. Þessi vallarþulur toppaði þetta svo. KR ingar geti ekki verið sáttir við þetta...

[Páll V Jónsson @pallijons]

@risbytv Nope! Not here up north!

[Arnar Daði Arnarsson @arnardadi]

Bakvið eina stóra útsendingu hjá Stöð2Sport starfa í kringum 30 manns. Það er voðalega falleg hugsun að ætlast til meira. En verum raunhæf. Þetta er ekki rekið af ríkisstyrkjum. Stærðfræðidæmið þarf að ganga upp. Handboltinn ætti að vera þakklátur fyrir þá umfjöllun sem hann fær.

[Páll V Jónsson @pallijons]

@icelandair setti nýtt Íslandsmet í okri og lélegri þjónust í dag, ætla rukka 70 þúsund fyrir breytingjald, á 2 venjulegu flugsætum , það eru 2 mánuðir í flugið.. er þetta ekki lögreglumál @logreglansudnes #icelandair

[Páll V Jónsson @pallijons]

@risbytv You could stop over in Iceland and I could show you the real Eyjafjallajökul and some more memorable places. ;)

[Nathan Baugh @nathanbaugh27]

In 2015, the former CEO of Formula 1 summed up the sport’s approach to marketing:

“I’d rather get the 70-year-old guy who’s got plenty of cash. So there’s no point trying to reach these kids.”

As great as that strategy sounds, it failed.

Then Liberty Media bought F1 in 2016…

Liberty’s first order of business? Addressing the ‘US issue.’

“The sport had long attracted premium advertisers in Europe, but failed to find an audience in the US.”

Liberty’s idea – position F1 as a content company.

2 years later F1 announced a deal with Netflix for a docuseries.

It got little attention. Many in F1 thought it was dumb.

The two biggest teams (Mercedes and Ferrari) refused to participate.

Red Bull, maybe the best marketing company in the world, was the only top-3 team to participate in season 1.

A blessing in disguise.

It forced the producers to focus on:

– The championship battle
– The mid tier
– The bottom tier

Giving viewers a relationship with all 20 drivers.

***

Great storytelling maximizes tension and conflict.

F1 is set up to do just that, in a unique way.

There are two dynamics to watch:

– Tension between teammates
– Tension between teams

Let’s talk about each.

Tension between teammates:

Only one other driver has the EXACT SAME car as you – your teammate.

If someone else beats you, you have an excuse…

But if your teammate beats you, he was simply better.

This creates a fascinating dynamic between teammates, as seen across the DTS seasons:

– Verstappen / Checo
– Hamilton / Bottas
– Lando / Ricciardo

As a viewer, it’s incredible TV.

Then you have the dynamic between teams.

With only 10 teams, finishing 1 or 2 spots above or below where you’re projected means making (or losing) tens of millions.

The team principals and owners best show this:
– Horner / Wolff
– Brown / Stroll
– Guenther

***

Max Verstappen, the reigning world champ, accused DTS of ‘dramatizing’ F1.

He’s not wrong.

It’s the same tactic used by Hard Knocks and the Ultimate Fighter.

— Identify season-long storylines
— Magnify the drama
— Profit

The results are staggering. Since DTS launched in 2019, F1 has seen:

— 40% increase in US viewership
— 7 of the 10 most watched races ever
— The most attended race ever: 400,000 at the 2021 US Grand Prix in Austin

The success has translated to dollars.

Formula 1’s valuation has gone from $8B to $17B in just 4 years (113% increase).

***

Less than 20% of Drive To Survive is racing.

Why?

In a sport where drivers wear helmets, seeing their faces and personalities drives more affinity for new fans.

F1 estimates the show has earned 73M new fans 🤯

But what shocked me?

Netflix actually pays F11 a licensing fee for Drive To Survive.

Essentially, F1 gets paid to air one of the best commercials ever.

That’s brilliant.

[Páll V Jónsson @pallijons]

America please vote him in again! The rest of the world is missing your entertainment show.