@AreebahSh, Executive Director of PYCA, explains why increasing the Federal Excise Duty on all sweetened beverages is essential to tackling Pakistan's growing burden of diabetes, obesity, and other non-communicable diseases.
#FederalBudget2026
Healthier Choices, Stronger Pakistan
Increasing the Federal Excise Duty (FED) on sweetened beverages can generate significant revenue while helping reduce the consumption of unhealthy drinks. The additional funds can be invested in strengthening Pakistan’s healthcare system.
Ms. Afshan Tehseen Bajwa
Former Chairperson, National Commission on the Rights of Child (NCRC)
called on the Government to urgently impose higher taxes on sweetened beverages, juices, and packed fruit juices to protect the health of children and youth.
#TaxSweetenedBeverages
Public health experts & civil society organizations are calling for a 40% Federal Excise Duty on all sweetened beverages to tackle the growing burden of diabetes & other non-communicable diseases.
🔗: https://t.co/sUWIWLX11G
#TransformPakistan#HealthyPakistan#SugaryDrinksTax
#WorldFoodSafetyDay: #GoP must increase #FED on all sweetened beverages & packaged juices to help curb #Pakistan’s growing diabetes crisis and reduce the burden of obesity, stroke, heart disease, cancer & other diet-related illnesses. Let’s act is now. #Budget#TaxSugaryDrinks
Dr. Irshad Danish, Chair of the SUN Civil Society Network Steering Group, urges the Government of Pakistan to take strong policy action in the upcoming budget 2026-2027 by imposing higher excise taxes on sweetened beverages, packed juices including fruit juices.
Prof. Dr. Syed Muhammad Ghufran Saeed, Associate Professor, Department of Food Science & Technology, University of Karachi, highlighted the alarming rise of diabetes in Pakistan. According to IDF estimates, nearly 35 million adult Pakistanis (31%) are living with diabetes.
On this world food safety day 2026, Pakistan government should increase Federal Excise Duty in Budget 2026–2027 on all sweetened beverages, including packaged juices, to help curb Pakistan’s growing diabetes crisis and reduce the burden of obesity, stroke, heart disease & cancer.
Sweetened Beverages Are Fueling Obesity & Diabetes in Pakistan Pakistan is facing a growing health crisis and the consumption of sweetened beverages & Juices is increasing . These unhealthy products are among the major contributors to obesity, diabetes, heart disease.
Mr. Sana Ullah Ghumman, General Secretary of PANAH, has urged policymakers and relevant institutions to take immediate action to protect Pakistan from the growing burden of Non-Communicable Diseases (NCDs), including diabetes, heart disease, obesity, and other chronic illnesses.
Prof. Dr. Allah Rakha from the University of Agriculture Faisalabad has highlighted the alarming rise of diabetes in Pakistan, stating that nearly 33% of Pakistani adults are living with diabetes.
Dr. Shoaib Aziz (PhD), Assistant Professor and Public Health Nutrition Specialist, highlighted that the burden of Non-Communicable Diseases (NCDs) such as diabetes, obesity, cardiovascular diseases, and other chronic health conditions is rapidly increasing in Pakistan.
پاکستان میں موٹاپا، ذیابیطس، دل کے امراض اور دیگر غیر متعدی بیماریوں (NCDs) میں تیزی سے اضافہ ہو رہا ہے۔ ان بیماریوں کی ایک بڑی وجہ (Sweetened Beverages) اور پیک شدہ فروٹ جوسز کا بڑھتا ہوا استعمال ہے،
Mr. Sana Ullah Ghumma, General Secretary, PANAH, has warned that Pakistan is facing a looming flood of non-communicable diseases (NCDs), including obesity, diabetes, heart disease, and other chronic illnesses.
🚨 BUDGET 2026-27 ALERT 🚨
Sweetened Beverages are Hazardous!
Pakistan is facing a growing epidemic of obesity, diabetes, and other non-communicable diseases. One of the major contributors is the excessive consumption of sweetened beverages and sweetened juices,
Obesity is rising rapidly in Pakistan, and one of the major drivers is the excessive consumption of sweetened beverages and juices.
Prof. Dr. Abdul Basit, Secretary General, Diabetic Association of Pakistan (DAP), has highlighted that sweetened beverages and packaged juices.
Increase Tax on Ultra-Processed Products, Not Essentials
Ultra-Processed Products (UPPs) are contributing to the rising burden of obesity, diabetes, heart disease, and other non-communicable diseases (NCDs) in Pakistan.
Excessive consumption of sugary drinks is linked to rising rates of obesity, diabetes, heart disease, and other non-communicable diseases (NCDs), placing a growing burden on families and the healthcare system. Increasing FED on these products can help reduce consumption.