Best weekend so far!!!
Ordered my first pair of running shoes at an amazing deal, attended an aerial yoga workshop, and had a good farewell run with my OG shoes. I'm happyyyy yayyyy!!!!
Bengaluru runners, how is Agara Lake a running spot with ZERO water bottle sellers??? π
Yesterday, I forgot my bottle and after one round, I found ice cream, corn and coconut water everywhere. WATER? Nowhere. Ended up doing a second round in the HOPE of finding water. π
Performance marketing is just testing random creatives and when something works, coming up with strong data-backed reason for why it was bound to work from start
Recently read about using Information Gain for retention analysis.
Found it pretty interesting that looking at feature users vs non-users can tell you more than just adoption.
A feature can be super popular and still be a weak retention signal.