PaperplaneCo

Paperplane is an indie story studio making magic with words, art and interaction.

[PaperplaneCo @paperplaneco]

✨ Report Alert: "The Great Content Marketing Reframe" by PaperplaneCo is here! Discover the future of B2B marketing in 2024:

Skills over tools 🛠️
Relevance over identity 🎯
Exceeding expectations 🚀

Read more: https://t.co/cm6IVfkFZE

#B2BMarketing #Innovation

[PaperplaneCo @paperplaneco]

🎉 Soar to greater heights! It's the Year of the Dragon so get ready for a year filled with legendary adventures! 🐉 Wishing you a prosperous Chinese New Year! 🥳 #CNY2024

[PaperplaneCo @paperplaneco]

How can marketing automation reshape your business? 🤔

The Marketo CMO Circle Virtual Event series is a collection of events and resource kits designed to help CMOs determine the potential impact of marketing automation on their business. #b2bmarketing

https://t.co/9vQ8imlYEB

[PaperplaneCo @paperplaneco]

After a successful 1st season, the Adobe Commerce Accelerator Webinar Series came back with a 2nd season featuring 6 two-part episodes. S2 was developed as a practical business roadmap, putting a spotlight on the Adobe Commerce tools that help.
https://t.co/mi5GVBF36w

[PaperplaneCo @paperplaneco]

Today is Get to Know Your Customer Day. To celebrate, we’re reflecting on the connections we've built with our clients. Curious about the impact stories that highlight our journey with clients? Visit our Impact Story page https://t.co/ophxVyAVok to learn more #KnowYourCustomerDay

[PaperplaneCo @paperplaneco]

😔 January can feel long. Let’s combat the Blue Monday blues with a customer-centric mindset. What does your organization do to support its customers? #CustomerCentric #MondayMotivation #B2BTips

[PaperplaneCo @paperplaneco]

Accelerating Customer Journeys.

Fast-tracking Customer Journeys with the Magento Accelerator Webinar series. Decoding complex insights and optimize your buying journey. 🚀 #DemandGeneration #CustomerJourney

Read our impact story: https://t.co/crYjrs1SEx

[PaperplaneCo @paperplaneco]

🎉✨ Hello, 2024! We're ready to start a brand new chapter! Let the adventure begin! 🥳🌈 #HappyNewYear

[PaperplaneCo @paperplaneco]

🎄✨ Wishing you a holly, jolly Christmas filled with joy, love, and all things merry! May your day be wrapped in warmth and shared with those you hold dear. Merry Christmas from all of us at PaperplaneCo! 🎁🎅 #MerryChristmas #HappyHolidays

[PaperplaneCo @paperplaneco]

The Resilience Sessions: Marketo Engage, a marketing automation software provider, commissioned PaperplaneCo to produce a demand-generation webinar series aimed at addressing the importance of failure and its role in achieving success.

Read our story: https://t.co/0cs414vu6z

[PaperplaneCo @paperplaneco]

Today we’re reflecting on our partnership with the World Bank's Global Risk Financing Facility (GRiF). Our goal was to create a campaign that inspired trust and helped GRiF make a greater impact.

Read our Impact Story: https://t.co/02kvWN7R9U

#SocialImpact #GlobalPartnership

[PaperplaneCo @paperplaneco]

The Adobe Experience Makers Commerce Learning Series is a fast-paced online course for busy commerce marketers, blending a fun, visual approach with content integrity.

Read our story: https://t.co/kPhQS23Isv

[PaperplaneCo @paperplaneco]

We went to Web Summit this year and it drove home a major point. Creativity — whether in campaign design, the development of new technology, or simply the sharing of ideas — can get messy.

Read the blog post: https://t.co/HrXLJojvKR

#websummit #design #AI #creativeagency

[PaperplaneCo @paperplaneco]

Xactly commissioned a persona research project to gain a deeper understanding of their buyer personas based on new buyer insights and market research. The persona update supports marketing, sales, and customer success initiatives at the company.
Read story https://t.co/4CAGB4BhGG

[PaperplaneCo @paperplaneco]

Did you know that 43% of marketers don’t know how to get the most value out of generative AI? (SalesForce) #b2b #AI 📷
Read more amazing stories: https://t.co/hLET5FBPrt

[PaperplaneCo @paperplaneco]

Personalisation influences a customer’s decision to buy. Scarily, only 8 percent of B2B organizations are equipped to deliver highly personalised marketing. (McKinsey & Company, Future of B2B Sales: The big reframe) #b2bmarketing

Read more stories: https://t.co/hLET5FCnh1

[PaperplaneCo @paperplaneco]

Spooky B2B stat: Did you know that 49% of marketers struggle with timing in campaigns. (DemandGen report) #B2Bmarketing 👻

More amazing stories from our Inflight Magazine: https://t.co/hLET5FCnh1

[PaperplaneCo @paperplaneco]

For many companies, video is a high priority and a top producer of ROI… but less than half of companies surveyed feel as though they have a video strategy (HubSpot 2023 State of Marketing Report) 😱 #b2bmarketing

[PaperplaneCo @paperplaneco]

Did you know that for 22% of social media marketers, creating engaging content is their number one challenge. (HubSpot, 2023) #B2Bmarketing

[PaperplaneCo @paperplaneco]

Live events are a great place for learning, networking, and… product announcements!? Find out what has made 2023 the year of the live event renaissance on our blog https://t.co/tnjWYYaokw