Mark Papke

building software

[Mark Papke @papkemark1]

@iamrexei The drop-off between inquiry and calendar booking is where most of pipelines bleed out

Most setups still redirect buyers to an external link. Keeping the qualification and booking flow directly inside the native conversation changes conversion dramatically

[Mark Papke @papkemark1]

@georgeclem Selling "AI tools" or receptionist software indeed is a race to the bottom with brutal churn

[Mark Papke @papkemark1]

@JulianGoldieSEO The real unlock here is moving away from monolithic prompts: when you split context across narrow sub-agents (one for qualification, one for objection handling, one for calendar routing), hallucination rates drop to near zero

[Mark Papke @papkemark1]

Building Setter AI to $30k/month took two founders in a house with the AC locked at 18°C.

We skipped hiring a dev team and avoided raising VC. We just spent 12 hours a day shipping code and talking to users.

Software in 2026 is an operator game.

[Mark Papke @papkemark1]

Moving to Cyprus gave everyone the impression I live on vacation.

In reality, 90% of my week is spent in a dark room with the AC running at 18°C while we push software updates.

The 20-minute sunset swim in the sea is real though

[Mark Papke @papkemark1]

@alanxx3yy5w 100% marketing; whether ads or cold outreach infra depends on the product

[Mark Papke @papkemark1]

@bzagrodzki August always hits conversion rates hard when half your ICP is at the beach. We also saw weird traffic dips at Setter AI during summer weeks that had nothing to do with product quality and everything to do with buying cycles stalling

[Mark Papke @papkemark1]

@TTrimoreau $500 MRR at 6 months is plenty of signal if your churn is low
We took months grinding in the quiet before things clicked with our SaaS, and the temptation to scrap it and start fresh hit every single week

[Mark Papke @papkemark1]

The biggest lesson from building our $30k/month SaaS company:

There are always ups and downs. Either way keep going.

And I am not saying that you shouldn’t celebrate the wins. Just know that tomorrow something might also go totally sideways

[Mark Papke @papkemark1]

Claude vs ChatGPT? What’s your choice?

[Mark Papke @papkemark1]

5. Quiz me on [topic] until I can answer every question correctly

[Mark Papke @papkemark1]

Here are my top 5 ChatGPT prompts for learning faster:

#learnwithai #chatgpt #ai

[Mark Papke @papkemark1]

4. Generate 10 real-world examples of [concept] in action

[Mark Papke @papkemark1]

5. Audit my workflow and eliminate 50% of unnecessary tasks

[Mark Papke @papkemark1]

Here are my TOP 5 ChatGPT prompts for productivity

>>>

#productivity #promptengineering #ai

[Mark Papke @papkemark1]

4. Create a focus strategy for deep work in 90-minute blocks