My first Masters as a co-streamer. Shoutout to all the fans I met and for the kind feedback this event. Really was great to meet the players during interviews and get the energy from the crowd
Huge shoutout to @JimothyTV my GOAT of the event. Really went above and beyond for this one
Insane run from @LeviatanGG. Couldn't of happened to a nicer team
Appreciate everyone that made this one possible
Maybe I leave the house more often, who knows.
The World Cup fans falling in love with America aren’t in the places MAGA controls ... they’re in New York, LA, Seattle. Chicago, San Francisco, and Boston, the cities Republicans have spent a decade calling dangerous, godless hellholes that apparently the entire world wants to visit.
A German tourist reviewing Buc-ee's and Waffle House just set off a bidding war between two airlines, a private jet company, the governor of Utah, and JJ Watt. The industry plant theory has it exactly backwards.
Freddy landed in Atlanta on June 5 with hand luggage that was 90% jerseys and around 11,000 followers. He started posting wide-eyed reactions to American food and roadside America. Taco Bell. Bass Pro Shop. A Louisiana radio station that heard about his trip and played a song for him on air.
That account crossed 622,000 followers in under a week. None of it was planned. He was selling nothing.
Industry plant is a music term, which makes the timing perfect. He earned the accusation the same week an actual country star, Ella Langley, slid into his DMs and put him on her guest list.
Then his connecting flight out of Dallas got canceled and he posted that he'd miss Germany vs Ivory Coast in Toronto. His replies turned into a live auction. American Airlines and Air Canada both jumped in. A private aviation CEO offered to fly him. The owner of Circa in Vegas offered his jet. Utah's governor weighed in. JJ Watt quietly worked the phones.
Watt and American Airlines got him on a flight to Buffalo. He crossed the border at night and made the match.
Here is what every brand in those replies understood. An official World Cup sponsorship runs into eight figures. Air Canada reached the same global audience with one reply and a gate change.
A plant optimizes for a sponsor on day one. Freddy optimized for nothing, which is the entire reason he became the most valuable unpaid endorsement of the tournament. You cannot manufacture a man who sincerely loves Buc-ee's. You can only stand next to him and hope it rubs off.
That bidding war was a dozen marketing teams trying to buy proximity to the one thing none of them can fake.
I grew up in this city, I fell in love with gaming here, got to turn a dream into a career and somehow I’m lucky enough to be back in it casting the finals tomorrow.
This means more to me than you could imagine. See you tomorrow.
#VALORANTMasters
Hear me out: we make new “Amish” towns, but instead of 18th century customs it’s just the 90’s forever. There’s Blockbuster and Pizza Hut, and no social media (but you can use AOL instant messenger).
Lmk when you guys wanna start.