Kishan Thakar

Lost & Found @honeyveda.in

[Kishan Thakar @paritysanity]

Is there anyone using third party checkout in Shopify? Are you getting clear attribution data native from Shopify?

[Himanshu Sharma @analyticsnerd]

💀 ☠️ Session Fragmentation is Sabotaging Your GA4 Attribution Data. But there is a fix. 👇

[Kishan Thakar @paritysanity]

@vinodchendhil I am reminiscing about this data point inside shopify. Super useful in managing spend [According to me: more than Google and Meta dashboard]. Please let me know, if this screen works for you. I have tried my best to get native conversion data inside Shopify but it didn't work.

[Kishan Thakar @paritysanity]

@vinodchendhil Meta and Google will never provide the first touch point. In the future: your branding ads will show you less conversion. Remarketing [PMAX, Advantage+] will show you higher conversions.

[Kishan Thakar @paritysanity]

@vinodchendhil In our case: You can check Google and Meta ad accounts. It works. Native Shopify conversion data will be missing [Third-party checkouts don't have access to update data] It will be visible under each order as notes.

I do miss first click attribution by shopify.

[Vinod Chendhil @vinodchendhil]

Next biggest tech innovation in retail will be companies that will help new age brands go offline.

They will have to solve for following.
1) Transparent data sharing, common dashboard.
2) Have own sales team to help brands in placement.
3) Have own sampling team to help push the product.
4) Have good cash reserves to pay upfront to brands and give credit forward.
5) Have a strong tech team to make data available at all levels. Warehouse and store.
6) Should use AI to predict sales cycle helping brands scale and have higher ROI on stock.
7) Have a strong core team who understand all this and work with young brands to scale.

Know a few guys who are doing a good job of this.

Are you someone building for this, happy to help you understand these points in more detail from a brand perspective?

[Kishan Thakar @paritysanity]

@priteshlakhani Yes, I am feeling the change inside me. Definitely recommend.

[Kishan Thakar @paritysanity]

@vinodchendhil @viraj_sheth Most phone calls can be emails or SMS. I don't understand the need for phone calls.

[Kishan Thakar @paritysanity]

@adityarao310 Conv Value/Cost of 4.6 does tell you know what you are doing. Just make sure to track brand conversions vs non-brand conversions seperately. Google's metrics are not recommended or trusted in a long term optimizations.

[Kishan Thakar @paritysanity]

@adityarao310 John Moran and Ed Leake are quality google ads YouTubers. If you want to learn advanced-level feed optimizations from basics, the course by Ed Leake is a go-to resource for founders and people new to Google ads.

[Kishan Thakar @paritysanity]

@adityarao310 Ed Leake - God Tier ADs

[Kishan Thakar @paritysanity]

England loses due to umpire's call. Tomorrow's headline in skysports.

[Kishan Thakar @paritysanity]

@SonaliThakker I am living in a small city. We have a small park across all localities. Roads are better than metros. 24-hour electricity and daily water. I do wonder, why people go to metro and have less amenities.

[Kishan Thakar @paritysanity]

@space_dacait @shivamdwn Same Tejas. I had learned a lot from your experience. Thanks a lot for your time.

[tejas • તેજસ 🖖🏾 @space_dacait]

really fun conversations so far.

thanks @paritysanity and @shivamdwn for taking time to chat with me. it is inspiring to see your journeys.

can’t wait to see what you all build next.

[Kishan Thakar @paritysanity]

@CaughtAtGully They can fix RTM with a minimum amount. Like at least 20 cr for each RTM player

[Kishan Thakar @paritysanity]

@adityarao310 exclusion. You can use that. Remove TV from placement.

[Kishan Thakar @paritysanity]

@adityarao310 For remarketing: As per your sales cycle decrease days [Most eCommerce with small ticket size have less than 10 days]. Limit view frequency. Build negative placement list and remove all categories, only show ad on youtube only. There are some script available for placement excl