Michael Parkes

Advertising Technology Entrepreneur, Co-founder BranchLab

[Michael Parkes @parksey77]

BranchLab is proud to announce our partnership with Lance Armstrong, Melanie (Mel) Strong and Jordan Pascasio at NEXT VENTŪRES to accelerate the adoption of AI in healthcare advertising in order to improve health outcomes. https://t.co/QfKsdOtYBY

[Michael Parkes @parksey77]

Digiday writes about ‘Why buyers think VideoAmp has a jump in the alternative TV measurement race’… It’s clear ‘there’s going to be definitely some meaningful pockets of change this year’. https://t.co/DQxZjst3HM

[Michael Parkes @parksey77]

Excited to announce our work with Horizon Media and its adoption of VideoAmp as a new currency for the TV Upfronts! Horizon and its clients will be able to leverage big data as currency for more accurate and sophisticated transacti…https://t.co/w7p72Ay1MU https://t.co/6Ba8TU8bO8

[Michael Parkes @parksey77]

The industry is undergoing a seismic shift towards new TV currencies, driven by the need for more accurate measurement and the utilization of big data. Great to see these VideoAmp clients talk about taking first mover advantage Lux…https://t.co/Hur0U4YXaR https://t.co/DyCmKc93jp

[Michael Parkes @parksey77]

Amazon Ads announces VideoAmp as measurement partner for their premium streaming video and live sports offering, providing advertisers with advanced measurement solutions to optimize their return on ad spend. Learn more about this…https://t.co/skexBVt0vT https://t.co/KdbOBAgoUP

[Michael Parkes @parksey77]

Advertisers, want to see better results from your TV campaigns? It's time to switch to a new currency! Paramount Advertising achieved an 11% increase in likelihood to convert across 12 advertisers spanning multiple verticals using…https://t.co/ode1KCliPM https://t.co/Yh31mf8sSs

[Michael Parkes @parksey77]

VideoAmp has been selected by Warner Bros. Discovery as a currency provider for the upcoming Upfront season. This will provide advertisers greater visibility into the true value of both the breadth and depth of the Warner Bros. Discovery portfolio. https://t.co/Ua4W3CiXBM

[Michael Parkes @parksey77]

Disney Advertising is allowing brands to measure advanced audiences in the Oscars through an integration through VideoAmp for the first time, giving advertisers advanced audience analytics to better understand precision, reach and frequency. https://t.co/WrFZ0Xf60b

[Michael Parkes @parksey77]

Welcome to VideoAmp Jenny Wall! Excited to have you onboard https://t.co/9V7mFHmdYy

[Michael Parkes @parksey77]

Transacting on our TV currency drives better outcomes for buyers and sellers https://t.co/S477GyEqmB

[Michael Parkes @parksey77]

What a way to kick off the new year! VideoAmp and Warner Bros. Discovery announce our new currency deal https://t.co/NMmEhlgTcP

[Michael Parkes @parksey77]

Collaboration at it's best! This industry first integration with Disney Advertising facilitates more accurate cross-platform measurement for Omnicom Media Group and our advertiser partners! https://t.co/OBRqxFfKYe https://t.co/jwHgLPdczy

[Michael Parkes @parksey77]

Innovations in cross-platform measurement, investment in interoperability and focus on customer enablement are some of the reasons VideoAmp is leading adoption of a new television currency that increases value. Check out this Q&A i…https://t.co/zkS6gPXLnC https://t.co/Pio9gaMq3M

[Michael Parkes @parksey77]

For brands a new media currency and advertising workflow automation is the key to increasing sales and cutting waste in a challenging economy. Now is the time to make a lasting change and pull ahead of the competition. Read more at Adweek https://t.co/WrYBmLtbzN

[Michael Parkes @parksey77]

VideoAmp is proud to be recognized for our dedication to accurately measuring minority audiences using big data in Ad Age’s round-up of multicultural measurement leaders. Coming off the back of our recent currency announcement with…https://t.co/6vj9SMfU1x https://t.co/9wiZE1Nu8F

[Michael Parkes @parksey77]

We are moving the industry toward a multi-currency world, one step at a time. VideoAmp is excited to announce we are integrating our national TV and video currency into Mediaocean's Spectra and Prisma platforms to ensure buyers and sellers can seamlessly…https://t.co/YtlNnKjAwp

[Michael Parkes @parksey77]

Excited to share how Paramount was able to leverage VideoAmp as currency with OpenAP to drive significantly better business outcomes for Dentsu with Travis Scoles and Ed Davis. If in Cannes, sign up here: https://t.co/Pa9UhZq3Me https://t.co/pc7syCfjWQ

[Michael Parkes @parksey77]

Proud to announce VideoAmp's measurement and currency partnership with TelevisaUnivision to ensure U.S. Hispanics are accurately represented using big data for cross platform measurement & attribution, as the industry looks to redefine how they value, buy…https://t.co/fontrBNmMs

[Michael Parkes @parksey77]

VideoAmp has acquired Elsy, a software company making measurement actionable with outcome-based media optimization workflow automation capabilities. Together, we make it easier to execute cross-platform campaigns and increase the value of advertising. Mor…https://t.co/CpXm8rwtmt

[Michael Parkes @parksey77]

Proud to announce a new approach to Lift Measurement just released in the VideoAmp Platform giving us a new capability to fulfill our mission of increasing the value of advertising for our clients. Tailored for cross-platform and t…https://t.co/o4zdILelQS https://t.co/RoDMHJAIUY