Partisan Communications

Effective & efficient #OOH #DOOH advertising solutions for Brands.Nothing less. | Contact: [email protected] |

[Kevin Shute @ThatKevinShute]

.@TfL ad rev fall whooly linked to lockdown commuting

But entire UK #OOH sector saw -65% rev decline Q1 2021-see @OutsmartOOH 👇- so not out of kilter.

And @TfL ad partner @global getting 👍 for its upbeat sales solutions so cautious optimism from me

https://t.co/riujJvPAt3

[Kevin Shute @ThatKevinShute]

Lovely bus.
But where are the poster ads supposed to go @TfL ?
You know ,the poster ads on buses (but also shelters ,stations & trains) that provide a vital public service & contribute to running costs & upgrade of the London transport network - £158m in 2019/20 pre pandemic.

[Kevin Shute @ThatKevinShute]

"The rise & fall of Canary Wharf"

-lockdown impact & rise of hybrid working
-@TfL insight on passenger drop off & when they expect them to return

Which pose unique challenges for @global
When the going gets tough..
What a time to be in #OOH #DOOH 👊

https://t.co/dCpWSgrecJ

[Kevin Shute @ThatKevinShute]

Latest @PJSolomonTweets Media Monthly-growth of SVOD

Film releases big UK #OOH investors
With cinemas cIosed its straight to streaming

Complacent to assume they'll return-to cinema or #OOH - without compelling media case

Seen much @netflix on #OOH?

https://t.co/wXEODF0qc6

[Kevin Shute @ThatKevinShute]

A potent benefit of @clearchanneluk @JCDecaux_UK collaboration in UK #OOH

Robust & accurate predictions for recovery of Roadside campaign audience delivery & Reach as we leave lockdown in 4 Stages from 29th March to 14th June.

[Kevin Shute @ThatKevinShute]

I’m in.
Collaboration is key to getting the #UK #OOH sector & broader economy back on track.

And essential to extoll the unrivalled credibility of the medium and the integrity of its audience measurement standards to advertisers.

[Kevin Shute @ThatKevinShute]

This ex-@clearchanneluk Classic 48 is so off beam its a wonder it ever sold.Only noticed it cos its 'blued-out'!

If it wasn't so low down I reckon it would be upgraded to a shiny new #Digital48 before you can say #SubPrimeDOOHBubbleComingAtYou

Cemetary Junction Reading

[Kevin Shute @ThatKevinShute]

A poster.
Always a poster.
Fitting medium for an inspirational masterclass and true gent.
#RIPCaptainSirTomMoore

[Kevin Shute @ThatKevinShute]

Nuggets
UK Rev. 2020 v 2019
€203.8m v €382m -46.7%

Transport as % of Group Rev.
2019 42%
2020 30.9%
Y on Y -53%

Conundrum for @JCDecaux_UK
-2010 acquired #Titan & its Transport assets
@global face same challenge but greater

@clearchanneluk -zero Transport exposure

[Kevin Shute @ThatKevinShute]

Gee.....I wonder if there’s some link between increased marketing spend and increased profitability?

[Kevin Shute @ThatKevinShute]

Wow-nailed in one

Essence of #OOH
Timely, topical & tactical message.
(@clearchanneluk Poster site none too shabby either)

Prowess & public service commitment of #OOH shown like no other medium in #Covid

This @Gap effort combines both
@OneMinuteBriefs a fantastic initiative.

[Kevin Shute @ThatKevinShute]

Sobering post-Covid apocalyptic report on future of UK High Streets by @KPMG as remote-working and online shopping reduce the pull of town & city centres.

Dire for retail and property sectors & also for #OOH #DOOH retail advertising sub-sector.

[Kevin Shute @ThatKevinShute]

So much more than a mere advertising medium.

As has been abundantly clear amidst the worst public health crisis ( and govt. reaction to it) in my lifetime.

Pretty effective at brand building too.

#OOH #DOOH

[Partisan Communications @Partisanww]

A landmark City #DOOH tender winning response.

Read @JCDecaux_UK press release & watch @dmexco link about the unique role #DOOH played delivering relevant & contextual messaging in adverse times.

A crucial public service medium that delivers potent advertising messages too!

[Kevin Shute @ThatKevinShute]

Significant for @JCDecaux_UK & Municipality #DOOH tenders
#Covid has shown better engagement btw City & citizens is as important as financial returns.

As Predicted by @ccoutdoor CEO @weccleshare @dmexco -Future of Urbanization/How OOH Make Cities Better
https://t.co/Pax5hHMXve

[Partisan Communications @Partisanww]

A landmark City #DOOH tender winning response.

Read @JCDecaux_UK press release & watch @dmexco link about the unique role #DOOH played delivering relevant & contextual messaging in adverse times.

A crucial public service & it delivers potent advertising messages too!

[Kevin Shute @ThatKevinShute]

Significant for @JCDecaux_UK & Municipality #DOOH tenders
#Covid has shown better engagement btw City & citizens is as important as financial returns.

Predicted by @ccoutdoor CEO @wccleshare @dmexco -Future of Urbanization/How OOH Make Cities Better
Here-https://t.co/TCv2tuYx7E

[Kevin Shute @ThatKevinShute]

Ent & Leisure (inc. Blockbuster film releases) UK #OOH top spending category for past decade & more.

-@WonderWomanFilm set for dual cinema & @hbomax release on Christmas Day-streaming now central to Hollywood business model.

No time for complaceny.

https://t.co/v30lJNGWm3

[Kevin Shute @ThatKevinShute]

A brilliant response to a misguided complaint about the prowess of billboards as the most effective advertising medium on the planet.
#OOH #DOOH

[Rainmaker #OOH Media @RainmakerOOHMed]

This is NOT a 3D Digital Screen.

There is no such technology.

It is very clever,near brilliant, digital content.

This shows the creative possibilities of #DOOH

In theory this effect can be replicated on any screen.

Want to know how?
[email protected]

[Kevin Shute @ThatKevinShute]

Even the on-train house ads are so effective they stimulate conscious passenger interaction.
#OOH
⁦@KBHOnTrainMedia⁩

[Kevin Shute @ThatKevinShute]

The power & potential of collaboration in #OOH in a post Covid world as demonstrated by @worldoohorg & partners #oursecondchance

180 media owners contributed to a global awareness campaign-which must be a world record.

Even ran in Iraq (courtesy of @Pikasso_ooh )