Pascal Hämmerli

Stratégie digitale

[Pascal Hämmerli @pascalhammerli]

@elonmuskADO Hi!

[WordCamp Switzerland @wcswitzerland]

#WordCampSwitzerland is next week, so it's high time to meet all the great speakers who will be present. https://t.co/tT7iL15wJU
Haven't got your ticket yet? You can still purchase one until 22 March!
#WCCH #WordPress #WordCamp

[WordCamp Switzerland @wcswitzerland]

‼️ Wednesday 22 March is the very last day to purchase your ticket for #WordCampSwitzerland 2023!
Dernier jour pour l'achat d'un billet ★ Letzter Tag für den Ticketkauf: 22.03.23
https://t.co/m1H7Ok3p7b
#WCCH #WordPress #WordCamp

[Pascal Hämmerli @pascalhammerli]

WordCamp Switzerland: le 1er avril 2023 au Centre Loewenberg, juste à côté de Morat.

J'y donnerai une conférence sur la nouvelle loi suisse sur la protection des données.

https://t.co/m1B8ymdXpx

[Pascal Hämmerli @pascalhammerli]

Podcast #5: mon entretien avec Rémi Defrancesco sur le e-commerce et le positionnement haut de gamme.

L’aventure du lancement de la marque J. Hopenstand sur une boutique en ligne pour faire revivre un héritage familial et son amour de l'artisanat.

https://t.co/QxLR92Lucf

[Pascal Hämmerli @pascalhammerli]

Épisode #4 du podcast d'Ethos Digital: conversation avec Hanael Sfez, directeur d'Axxun, sur le potentiel, les difficultés, la nécessité et les opportunités de la transition des entreprises vers un espace de travail digital.

https://t.co/Ag9WtCEFoC

[France Num 📲 TPE PME : Passez au numérique @francenumfr]

🔒 Combien de temps votre mot de passe résistera-t-il ❓ Réponse en 1 image

✍️ #cyber #cybersécurité #infographie #infographieutile #securitenumerique #motdepasse

[Pascal Hämmerli @pascalhammerli]

@randfish If your website has to be a foundation that can evolve and integrate in the coming years new functionalities and if you want to be free to decide what to do with it, then WordPress is clearly what you have to choose.

[Pascal Hämmerli @pascalhammerli]

@randfish If you use Hubspot CRM and marketing automation and the website is just an appendix to that, especially if it will be a simple website, without complex functionalities that need to evolve, then it may certainly be the right choice.

[Pascal Hämmerli @pascalhammerli]

@randfish There are also serious limitation in the management of gradual user access right in the back-office.

Integrations with third-party web-based solutions may also be limited on Hubspot. With WordPress, even if an integration is not available, you can develop it.

[Pascal Hämmerli @pascalhammerli]

@randfish At the time I did this research for a client (2021), some important functionality that one may want in a CMS were not supported: member space, e-commerce, most ads, user generated contents, etc.

[Pascal Hämmerli @pascalhammerli]

@randfish Even the language used by Hubspot to develop the templates (frontend) is proprietary (they use their own HubL instead of PHP, which is standard for the web).

[Pascal Hämmerli @pascalhammerli]

@randfish In other words, if you want a new functionality, you depend on the yes/no of the Hubspot development team and their roadmap. You will not be able to develop some functionalities yourself.

[Pascal Hämmerli @pascalhammerli]

@randfish In short, you are renting a system and the owners of this system puts contrains on what you can do and develop with it. So if you need flexibility, Hubspot would be weaker than a open source CMS like WordPress. It means that access for back-end development is limited.

[Pascal Hämmerli @pascalhammerli]

@randfish With Hubspot, you are on a proprietary system and you will not have access to the source code and you will not have (to my knowledge) a full developper access to manipulate the database. You can still do things, but you have to learn HubDB, their proprietary language.

[Pascal Hämmerli @pascalhammerli]

@randfish In terms of development, it is a completely different world, because WordPress is open source, which means you are fee to develop anything you want (and many functionalities exist already in the huge plugins ecosystem of WordPress).

[Pascal Hämmerli @pascalhammerli]

@randfish Here are some main differences to consider in connection with deciding to switch to Hubspot CMS:

In terms of SEO, WordPress is stronger for in-depth URL management (parent page system).

[Pascal Hämmerli @pascalhammerli]

@randfish More thoughts here:

Disclaimer: I am the owner of a WordPress agency and I have never personally used Hubspot.

We have done a full feature/context comparison between Hubspot and WordPress, because they were considering both for a huge website where SEO was important.

[Pascal Hämmerli @pascalhammerli]

@randfish This kind of choice depend of the context.

Hubspot has a great integration with its own marketing automation system.

Hubspot is proprietary. You are limited for developments.

Happy to share more thought to your friend if you give me his email.

[Pascal Hämmerli @pascalhammerli]

@CyrilBron1 @Fred_Garamond Il faut relire les "Principles of Newspeak" d'Orwell en appendice à son roman "1984", où il explique en quoi l'appauvrissement du vocabulaire est un but vertueux à poursuivre du point de vue d'une dictature totalitaire qui se respecte.