Paschal Roth

Paschal Roth is a values-driven communications team. We build strong coalitions, razor-sharp messaging, and winning campaigns for clients across California.

[Paschal Roth @PaschalRoth]

🔎 SPOTTED: #TeamPR at the 2026 Golden State Journalism Awards! 🏆 We had a memorable night of celebrating outstanding journalism.

Congrats to the awardees and to @SacramentoPressClub on such a successful event. We can't wait until next year! ⭐

[Paschal Roth @PaschalRoth]

Ready to take your career to the next level? #TeamPR is searching for a graphic & multimedia designer to join our team of forward-thinking and values-driven strategists. If you're interested in using your skills to make a difference, apply today!

https://t.co/IpQAlNWRck

[Paschal Roth @PaschalRoth]

Looking for the best way to HOOK your audience on social media? Here are a few tips to get you started.

[Paschal Roth @PaschalRoth]

This #VeteransDay, Team Paschal Roth is proud to honor our veterans and thank them for their service.

[Paschal Roth @PaschalRoth]

Congratulations to the workers across California who clocked out of long shifts working as janitors, nurses, and child care providers and went straight to the phones and doors to turn out their communities to vote YES on Prop 50. Your hard work to protect our democracy paid off!

[Paschal Roth @PaschalRoth]

Today is #ElectionDay and your vote counts! If you have not yet returned your ballot, don't forget to do so before 8pm today.

[Paschal Roth @PaschalRoth]

“This is not a matter that can wait."

When an @latimes report revealed some plaintiffs in a massive sex abuse settlement were paid to sue the county, we helped @ConsumerAttysCA shape the narrative with a sharp response calling for an investigation.

https://t.co/utwBipDBQA

[Paschal Roth @PaschalRoth]

#TeamPR Principal, Nikki Paschal represented our firm at the AAPC Conference in Long Beach, CA today! @aapcstaff

Nikki spoke about her experience growing our firm and supporting growing nonprofits with other public affairs leaders.

Way to go Nikki!

[Paschal Roth @PaschalRoth]

#AB1312 has been signed into law! Congratulations to @CPEHN on this important victory for health care consumers.

The Patient Debt Prevention Act will protect patients and families from medical debt, connecting them with hospital financial programs rather than debt collectors.

[Paschal Roth @PaschalRoth]

County Health Executives Association of CA celebrates a major win for #PublicHealth in our communities! @CAGovernor has signed #AB1288 & it goes into effect in 2026.

#TeamPR is proud to support @CHEAC's unwavering advocacy to improve the health of all Californians.

[Child Care Providers United California @CCPUCalifornia]

Child care providers are early education professionals. 📋🪁 Our tentative agreement with the state includes ongoing funding for continuing education and training so we can continue to provide quality early education.

[California Pan-Ethnic Health Network @CPEHN]

📢🏥 Attacks on health care = more people in CA with medical debt. Unless CA leaders step up!

#AB1312 gets ahead of the problem - requiring hospitals to make assistance available *before* the bills roll in, rather than sending patients to collections.

https://t.co/0fjH4SDir8

[Paschal Roth @PaschalRoth]

#TeamPR is proud to have supported @calclimateag in sharing the importance of protecting California's farmers and our access to affordable, nutritious food as the climate changes in the @SJVSun 🙌

📰 Read the op-ed here: https://t.co/6dEcvVi4Ac

[Paschal Roth @PaschalRoth]

Who can relate? 📱🫧

#PublicAffairs #Communications #SocialMedia

[Paschal Roth @PaschalRoth]

📢 Congratulations to our client, @CCPUCalifornia, on reaching a tentative agreement with the State of CA ✅

👏 #TeamPR is thrilled to have supported their efforts by uplifting their providers' stories & voices.

🔗 Read more from @DaisyNguyen at @KQED: https://t.co/NXKKHCo4NV

[Paschal Roth @PaschalRoth]

3-seconds. That’s all you get!

Your “hook,” can make or break the success of your content, especially video. Here are some tips to hook your audience:

🪏 Don’t bury the lede
🫨 Use a unique transition
🏞️ Film in an eye-catching location
⏱️ PRIORITIZE THE FIRST 3-SECONDS

[Paschal Roth @PaschalRoth]

🖥️ Advertising campaigns are important, because they can quickly:

👀 Increase visibility
🎯 Target new audiences
💡 Move people to take action

This week we supported the launch of a new campaign spearheaded by @EDFaction & @NRDC Action Fund, which was highlighted in Politico.

[Paschal Roth @PaschalRoth]

🤳 In this short-form video age, filming can be intimidating -- but it doesn't have to be! The most engaging content can be filmed using just your phone.

#TeamPR always reminds our clients who are filming social media videos on their phones to stabilize! 🫨

Why? 👇

[Paschal Roth @PaschalRoth]

Join us in welcoming Madison to #TeamPR as our new Communications Assistant 👏

She brings valuable experience in public outreach and media strategy across education, health, and public service clients.

We’re excited to have her on board! 💫

[Paschal Roth @PaschalRoth]

🧑‍🧑‍🧒‍🧒 We're proud of our client, @CaAllianceKIDS, for raising awareness to protect children and families from losing access to vital services across the state.

📺 See more from @kcranews: https://t.co/jhIcLDydpO