Nikolai Pashuk

Distribution playbooks for founders without a marketing team.
AI + small budgets → real traction.

[Nikolai Pashuk @pashuk]

Code became a commodity. Shipping products got easy. Distribution is what kills projects now.

At the same time, a team of one with a few AI tools can do the work that used to need a bunch of people and a big budget.

That is why I'm going all-in on AI-native distribution systems - the same stack I built over the last decade, now powered by AI.

I'll be sharing the notes and systems as I build them.

[Nikolai Pashuk @pashuk]

@craigzLiszt Curious if you've seen this actually tank conversion numbers or if it's more of a vibe signal. I've watched obvious AI ads outperforming polished human creatives in ads. Would love to see data that maps your reaction to actual drop in purchases.

[Nikolai Pashuk @pashuk]

"My agent runs marketing while I sleep" is the new passive-income drop-shipping pitch.

I've run agentic workflows for my own marketing. Without a human reviewing outputs they drift fast - tone slips, facts get invented, context from last week disappears, and the agent ships work that's broken in ways you only catch if you have experience in the thing your agent is doing.

Coding has had the most attention and budget of any AI use case. It is, by a wide margin, the most reliable. And every serious dev shop still has a human reading every PR.

Marketing isn't there yet.

For most founders the honest non-technical setup is "AI does 80% of the work, you spend the other 20% catching what it got wrong." That is still fantastic, you just have to understand the limits. The 20% is where experience matters - either you have it, or you bring in someone who does.

Marketing agents without a human in the loop are a fantasy for the majority of use cases right now.

[Nikolai Pashuk @pashuk]

The "talk to 10 people who do the workflow" step is where builders get stuck because they don't actually know anyone in the boring industry they picked. Shortcut: find one operator friend who lives in that vertical, build the workflow for them first, ship to their network. You skip the cold research phase and you've got a design partner before writing a line of code.

[Nikolai Pashuk @pashuk]

@coreyhainesco Structuring something adjacent for vibecoded founders - rev share instead of retainers. What's your disqualifier list before someone gets a spot?

[Nikolai Pashuk @pashuk]

@VibeMarketer_ Good stack on the build side. What does your equivalent look like for distribution? The post-ship workflows feel a generation behind where coding skills have got to.

[Nikolai Pashuk @pashuk]

@boringmarketer The harder problem most pages have today isn't failing any of these - it's not having enough sessions for the fixes to mean anything. Solve traffic before you solve conversion - the audit is downstream.

[Nikolai Pashuk @pashuk]

Polsia is the most egalitarian thing we've ever seen. It's insanely ambitious, and if it works, can really reshape the fabric of society.

[Ben Cera @Bencera]

Polsia just raised $30M at a $250M valuation.

Approaching $10M annual run rate.

One Founder + AI. Zero employees.

Polsia runs companies autonomously.

It also ran its own fundraising.

I just showed up for signatures.

[Nikolai Pashuk @pashuk]

@robj3d3 "Create content" isn't the new "ship fast" - it's part of it. No point shipping anything without thinking distribution first.

[Spottr @spottr_trade]

We built Spottr because no Polymarket copytrading tool we tried actually worked the way it should.

Now we're letting in a small group of traders before the public launch.

> Follow us
> Register in the bot: https://t.co/kEv9ApbLNG

You'll get a ping when you're in.

[Nikolai Pashuk @pashuk]

Me explaining my 'realistic' financial plans to my coach

[Nikolai Pashuk @pashuk]

You can’t be normal and expect abnormal returns

[huss 🌊 🟦 @Husslin_]

Be delusional, embrace your insanity. You’re not gonna become successful by being a realist or a bearish French cuck

The greatest conquerors operated with constant delusion. You don’t march on Vienna unless you’re batshit crazy

[Jrag.eth @Jrag0x]

The year is 2026.

You FOMO'd 70% of your staked ETH in Eigenlayer.

A catastrophic rollup failure triggers a slashing event that wipes it all out & dumps your vanilla ETH -90%.

You look into the mirror. You did not take any profits.

[Nikolai Pashuk @pashuk]

True story

[Steven @Dogetoshi]

Crypto lets you 100X long wealth with mental health as collateral.

Some people unfortunately get liquidated.

[Dara @daraladje]

The best advice from @rabois

The best founders are like great movie directors.

They don’t crowdsource the plot of their films. They don't optimize for the masses. They lay out a vision & build towards it, regardless of what people say.

Be Christopher Nolan, not Michael Bay.

[CL @CL207]

by year 2 in crypto, you should be clinically autistic

[Nikolai Pashuk @pashuk]

Lmao

[Joma Tech @jomatech]

this is what crypto traders think they're like

[Molly @bigmagicdao]

Lmao this is so good