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@jill_rowley@dcancel Hi Jill! Personally, the behavioral change I am seeking is uprooting (or at the least modifying) the traditional lead generation methods like using LPs and forms, and instead, actively finding innovative methods like AI and Chatbots to deliver seamless experience for prospects😀
As a marketer who appreciates innovative and thoughtful ways to acquire and engage new customers, I thoroughly enjoyed reading “Conversational Marketing” by @dcancel from @Drift
@MarkKilens@dcancel@Drift I’d saythe biggest takeaway for me was that the traditional marketing strategies need some massive and innovative updates. Flip the funnel and really focus on paying attention to what your future customers want. Plus, instant gratification through chatbot can’t hurt. 😉
How do you know if your content marketing is working? Check out - Content Marketing Metrics of 56 Successful Companies (Expert Roundup) https://t.co/MrQ7sQJPso #contentmarketing#InboundMarketing
@HrishiLigade It really is! Setting a clear blueprint for both parties ahead of the time can truncate back and forth and make the process so much more enjoyable! :)