Sorin Patilinet

Marketing executive, keynote speaker, best-selling author, strategic advisor, always curious.

[Sorin Patilinet @patilinet]

Advertising Is Improv On a Bigger Budget
https://t.co/ks222p8bkM

[Sorin Patilinet @patilinet]

What Cheetos, Geiko and Lindt Understand That Most Brands Don’t
https://t.co/yDzSLIaaI4

[Sorin Patilinet @patilinet]

Check out the latest article in my newsletter: The ROI of Art https://t.co/wY1snZjA7e via @LinkedIn

[Sorin Patilinet @patilinet]

If your marketing strategy doesn't rely on robust measurement, what does it rely on?

#marketing
#engineeringmarketing
#marketingeffectiveness

[Sorin Patilinet @patilinet]

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[Sorin Patilinet @patilinet]

The role of a brand manager is to leave the brand in a better state than how it found it. It's as simple as that.

[Sorin Patilinet @patilinet]

Marketing budgets aren’t the problem.

Measuring them is.

My book 📙 is out now:

Marketing Effectiveness – Applying Marketing Science for Brand Growth

→ Find it on Amazon

[Sorin Patilinet @patilinet]

@rshotton who needs bookmarks for a book you can't leave before you end a chapter....

[Sorin Patilinet @patilinet]

Marketing Effectiveness is the focus each brand owner should have to engage the company's leadership efficiently. A few weeks ago, on stage in Prague📙🎙️

[Sorin Patilinet @patilinet]

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[Sorin Patilinet @patilinet]

Marketing Effectiveness reached #1 on the best-seller list for the International Business category in the US last weekend.

Are you missing the trend?

https://t.co/UUvuK0L2Zl

[Sorin Patilinet @patilinet]

#labubu #marketing #marketingstrategy #buildingbrands #Brands

[Sorin Patilinet @patilinet]

Labubu reached peak toy status symbol.

Just read an article about Labubu in the Financial Times this week. I followed the topic down a rabbit hole so that you wouldn't do it.

[Sorin Patilinet @patilinet]

5️⃣ Probably LABUBU knows everything about marketing. But if LABUBU ever needed a fresh marketing book, they would probably pick the rone on 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬.

[Sorin Patilinet @patilinet]

#MarketingEffectiveness
#marketing
#marketingbook
#DigitalMarketing
#BooksWorthReading
#BookTwitter

[Sorin Patilinet @patilinet]

Marketing budgets aren’t the problem.

Measuring them is.

My new book 📙 is out now: Marketing Effectiveness – Applying Marketing Science for Brand Growth → Find it here: https://t.co/UUvuK0L2Zl