Marketing budgets arenβt the problem.
Measuring them is.
My book π is out now:
Marketing Effectiveness β Applying Marketing Science for Brand Growth
β Find it on Amazon
Marketing Effectiveness is the focus each brand owner should have to engage the company's leadership efficiently. A few weeks ago, on stage in PragueπποΈ
Marketing Effectiveness reached #1 on the best-seller list for the International Business category in the US last weekend.
Are you missing the trend?
https://t.co/UUvuK0L2Zl
Labubu reached peak toy status symbol.
Just read an article about Labubu in the Financial Times this week. I followed the topic down a rabbit hole so that you wouldn't do it.
5οΈβ£ Probably LABUBU knows everything about marketing. But if LABUBU ever needed a fresh marketing book, they would probably pick the rone on πππ«π€πππ’π§π πππππππ’π―ππ§ππ¬π¬.
Marketing budgets arenβt the problem.
Measuring them is.
My new book π is out now: Marketing Effectiveness β Applying Marketing Science for Brand Growth β Find it here: https://t.co/UUvuK0L2Zl