Midday through 05/21 ad day, still cannot get any purchases/conversions.
Soft metrics seem fairly alright. Created an advertorial last night to lead the top of the funnel. Tested checkout from front to back, and still the ATC's and Checkouts Initiated are not being converted.
Meta ads manager showing a day like this yesterday. Realized I had my conversion event inside the ad set prioritized to “add to cart”.
Duped the adset and split testing a purchases conversion event
Still no purchases. Results from yesterday below ⬇️
Mid day through day 3 of first store running. Current metrics as seen in image. Running strictly native ads and doubled down on one of the angles.
Can’t tell why I’m not getting the conversions from those add to carts though. Went through emulating my mobile website on my phone and checkout seemed smooth.
The only issue I can’t find is shipping price showing up in checkout but besides that, I didn’t notice anything causing friction between adding to cart and purchase for the customer.
Starting off my Ecom journey with a prod that I believe targets a huge pain point in the olde demographic by way of fb ads.
Testing includes a broad cbo campaign of 3 diff ad sets targeting 3 diff angles within the product. 4 creatives within each ad sets that are strictly native ads with short form copy describing a story.
First time ever running ads so we will see where this takes us but I’m sick of the position and job I currently have and def tired of viewing the trajectory of my career and life in a negative manner when I look at the next 10 years ahead.
Here’s to ample amounts of success and learning 🚀🥂