According to a new Luminate report, a new segment of Hip-Hop-oriented listeners who don't typically consume K-pop but enjoy BTS has emerged.
โ Although BTS began as a Hip-Hop group, this audience became especially evident following the release of their latest genre-bending album, "ARIRANG."
Luminate on BTS' growing global reach:
โ "The findings suggest that BTS continue to expand beyond traditional K-pop audiences, attracting listeners from a broader range of musical backgrounds."
BTS makes history by breaking The Rolling Stonesโ โsevenโ year Billboard Boxscore record, which had stood since August 2019.
โ They grossed $127.8 MILLION from 12 shows, setting the highest monthly touring gross by a group in Boxscore history.
BTS achieves the biggest monthly gross by a group since the Billboard Boxscore chart began in 2019, surpassing The Rolling Stonesโ $95 million from August 2019 by 35%.
More details: https://t.co/SNKksXq1R0
Vogue France describes Taehyung's presence at Celine shows as a "phenomenon":
โ "It's a phenomenon at every Celine front row. Taehyung, star of the K-pop group BTS, creates a particular frenzy in the streets of Paris.
The reason? A very loyal fan base with an international reach, called ARMY. They never miss any of his appearances at events for the fashion house for which he is an ambassador."
La 1ยช fecha de @bts_bighit en Madrid nos ha dejado sin palabras ๐ถ. No es que jueguen en otra liga. Crean su propia liga.
ARMY, os dejamos un RECAP con 10 Momentazos.
Pero podrรญan ser 1000.
Esta noche mรกs.
โช๏ธ https://t.co/QLcuWNTGoL
The crowd at BTS' SOLD-OUT Day 1 concert in Madrid sings the traditional folk song featured in โBody to Bodyโ so loudly that it can even be heard outside the stadium.