Very, very much worth 3hrs of your time - Donald Hoffman: Reality is an Illusion - How Evolution Hid the Truth | L... https://t.co/sVbCXfi1VL via @YouTube
In b2b, a customer is never one person only.
It is a buying center consisting of multiple people:
- Financials (cost vs return)
- Operational and/or strategic fit of the product
- Users of the product
One stakeholder vetoes the purchase -> no sale.
Tomorrow Monday 30 May at 18:30 there will be the opening event for the book "The Industrious City - Urban Industry in the Digital Age" at the Architekturforum Zürich.
Will be on a panel discussing the (digital) future of industry and urban development.
🤝 Startup INVEST and SICTIC are proud to announce that we are joining forces! We’re excited to welcome Startup INVEST to our SICTIC community and to further amplify our efforts in creating amazing opportunities in the Swiss Startup ecosystem!