Patrick Pyett

[Patrick Pyett @PatrickPyett]

@AlexaKaye3 @KohlSpieker @WhiteCastle @ChesterCheetah I'm always on board for Cheetos breaded chicken wings in the air fryer. #UAkronMarketing #TacoChat

[Patrick Pyett @PatrickPyett]

@EnriqueRico51 @AlexaKaye3 @WhiteCastle @ChesterCheetah @tacobell Good point! Customers are doing way more shopping at the grocery store and less at the restaurant or fast food. Branding on these shelfs can help keep those places relevant. #UAkronMarketing #TacoChat

[Patrick Pyett @PatrickPyett]

@AlexaKaye3 @WhiteCastle @ChesterCheetah A4: I think this goes back to some of the conversation in Q1 about buying habits and people cooking more for themselves at home. This is a good way to use the halo effect of your brand to sell other items customers will use. #UAkronMarketing #TacoChat

[Patrick Pyett @PatrickPyett]

@KarcherGroup @nussbaum_50 @AlexaKaye3 I like that the recognition is subtle, but plays into what most people are doing these days. #UAkronMarketing @TacoChat

[Patrick Pyett @PatrickPyett]

@AnnamarieNedel1 @AlexaKaye3 Totally this, I think that every advertisement is saying the same thing "about these challenging times" and I'm very tired of being reminded. I would love to see something new and creative to take my mind off it. #UAkronMarketing #TacoChat

[Patrick Pyett @PatrickPyett]

@AlexaKaye3 A positive ad our group looked at was advertisements from @BestBuy and saw they were ensuring customers in home services were safe. Every ad that I've seen recently that says we are in this together I've blocked from my memory at this point though. #UAkronMarketing #TacoChat

[Patrick Pyett @PatrickPyett]

@gombosch @AlexaKaye3 @Ghostery I totally agree, as I think through it currently I have no problem ignoring the majority of the ads google already drops on me. There is a threshold I think were if it were intrusive I would. Perhaps google could have a pay version that had 0 ads. #UAkronMarketing #TacoChat

[Patrick Pyett @PatrickPyett]

@AlexaKaye3 @Ghostery A2: I am interested in that additional privacy, but I also have to weigh will their search engine be as successful at helping me find what I'm looking for. Pricing wise it would be way more worth it if I could avoid ads on multiple platforms as well. #UAkronMarketing #tacochat

[Patrick Pyett @PatrickPyett]

@KarcherGroup @gabby_fennell @LockhartTaelor We all want to feel a return to normalcy. Marketers could tap into that feeling we all share by making breakfast social, or reminding them that their before covid rituals are a way of returning to normal. #UAkronMarketing #TacoChat

[Patrick Pyett @PatrickPyett]

@miahamilton00 @AlexaKaye3 I agree, and I think after Covid (with whatever wind down period there will be) it will still be some office and some work from home, not just rebounding to 100% office again. #TacoChat #UAkronMarketing

[Patrick Pyett @PatrickPyett]

@AlexaKaye3 A1: Most companies are already talking about how working from home and remote is here to stay as it's been proven to work. I don't think it will fully go back to where it was, but I think delivery companies are going to help pick up the slack. #TacoChat #UAkronMarketing

[Patrick Pyett @PatrickPyett]

@Cecily_Taylor_ @LaurelAynne @dunkindonuts @SpiritHalloween That's a good one! I think a lot of people do their costume shopping at the pop up spirit Halloweens every year a cool idea to connect the shared customers! I went there this year with a coffee in hand too. #UAkronMarketing #ICMKTG

[Patrick Pyett @PatrickPyett]

@LaurelAynne 2) I looked into Hershey's strategy and found that they are focusing their ads on celebrating at home. Hershey's is also looking at the zip code level to change the strategy based on likelihood of going out or staying home. #UAkronMarketing #ICMKTG https://t.co/iwj2Ma8a7X

[Patrick Pyett @PatrickPyett]

@LaurelAynne 1) The robot is really cool! I don't think the marketing is going help ensure Hershey's sees sales growth this Halloween, but I think the creativity will help inspire more things like this social distancing tube which will help. #UAkronMarketing #ICMKTG https://t.co/NujJvUIC5h

[Patrick Pyett @PatrickPyett]

@MktgRogers @AlexaKaye3 totally agreed! It definitely appeals to the need of safety if I'm going someplace. With high risk family members it definitely makes me feel more comfortable. #UAkronMarketing #ICMKTG

[Patrick Pyett @PatrickPyett]

@AlexaKaye3 2) I think it would be cool to see apartment and home companies adopt Augmented Reality. If Ryan Homes where to allow you to virtually walk through a new home, in the comfort of your own home, in a way beyond just photos, and customize in real time. #UAkronMarketing #ICMKTG

[Patrick Pyett @PatrickPyett]

@AlexaKaye3 1) I think an interesting one is Augmented Reality. Before the pandemic, limited interaction businesses for high involvement purchases were growing, like Carvana. Being able to see your purchase from any angle and interact with it virtually is crucial. #UAkronMarketing #ICMKTG

[Patrick Pyett @PatrickPyett]

@sanat_wagh @JennLStevens @dominos When they told the story of how they had lost their way and wanted to start over with their brand, it brought back a lot of lost consumers too. I like your example! #UAkronMarketing #ICMKTG

[Patrick Pyett @PatrickPyett]

@JennLStevens 2.2) I think @Nike has done a phenomenal job at this. The add takes you on the journey of someone's life, through struggle and adversity, finding their calling, working hard, and finally achieving. These ads can be short, but we buy in to these brands. #UAkronMarketing #ICMKTG