#hm made an unforgettable return to the runway at #LondonFashionWeek, unveiling its AW26 collection with a star-studded presentation at Olympia London.
Directed by #NickKnight with #SHOWstudio, H&M&YOU&I brought together fashion, music and culture, with #Labrinth scoring the show and surprising the audience with a live performance. Brazilian ballerina #IngridSilva opened the show, followed by the first look from model and TikTok favourite #AlexConsani.
In just its third year at #LFW, H&M is going head-to-head with heritage names like #Burberry and #AlexanderMcQueen -generating $7.6M in EMV and securing the second-highest ranking of the week, just behind Burberry.
By combining Nick Knight’s creative direction with influential names like Alex Consani, the Scandinavian brand is cementing its place as a fashion-credible force at London Fashion Week.
Read our full LFW SS27 insights in our new blog post: https://t.co/v3iQ6HjeG1
#milephakphum #mile