Paul Roberts

CEO W5 Digital Insights -Data Driven Insights for Life Sciences --Tweets are my own @W5Digital

[Emanuel Quiñones @EQuinones6310]

The World Cup has turned America into a discovery channel for the rest of the world.

And they are not handling it well.
In the best possible way.

Here is what they are discovering:

Free public restrooms. Europeans pay every time.
Free water at every restaurant. Just appears.
Free refills. Coffee. Sodas. Iced tea. Unlimited.
Free chips and salsa before you even order.
Free warm bread with dinner.
Ice in drinks like civilized people.
Air conditioning everywhere. Not a moral debate. A fact.
Parking lots attached to the actual place you are going.
Drive throughs where the food comes to the car while you sit in it.
Ranch dressing by the gallon.
Tex-Mex that cannot be explained only experienced.
Dental care that actually works.
Buccee’s. There are no words for Buccee’s.

Then they found the grocery stores.

Five of them within one mile.
Each one the size of an aircraft hangar.
Burgers. Steaks. Brisket. Ribs. Pulled pork. Lamb. Veal. Every cut of every animal ever domesticated by human civilization available in one refrigerated aisle at ten in the morning on a Tuesday.

The Germans stood in the meat section for forty five minutes.
In silence.
Processing.

They finally understand why we do not have trains.

We have roads wide enough for the cars we actually drive.
Parking lots the size of small European countries.
Airports in every city worth visiting.

Why would we need trains.

The Germans are taking ranch home by the bottle.
The Dutch found queso and briefly lost the ability to speak.
The Japanese are photographing HEB like it is the Louvre.
The Czechs are weeping in West, Texas.

Welcome to America!
The greatest country on earth.

[Paul Roberts @pauleysolo]

@KalBonner @DanielPriestley Lennon was a living contradiction in many ways- I did love his music, but not his taste in women.

[Dustin @r0ck3t23]

At 12, Elon Musk asked himself why he should keep living.

Not a cry for help.

A serious question about whether any of it meant anything.

Then he read Douglas Adams’ Hitchhiker’s Guide to the Galaxy.

Most people read it as comedy.

Musk read it as a blueprint.

A supercomputer spends 7.5 million years calculating the meaning of life.

The answer it produces is 42.

The punchline isn’t the answer.

It’s that nobody ever figured out what the question even was.

Musk: “The point at which you can properly frame the question, the answer is actually the easy part.”

Humanity has spent its entire existence chasing answers.

What if we’re not even sophisticated enough to know what to ask.

Every religion is an answer.

Every ideology is an answer.

Every scientific model is an answer.

But the question itself is still missing.

Our bandwidth of consciousness is too narrow, too localized, too primitive to even frame it.

You cannot process a galactic-scale query through a single planetary node.

This is where philosophy becomes engineering.

You don’t solve an existential crisis by meditating on it.

You solve it by expanding the hardware.

That’s what SpaceX actually is.

Not a rocket company.

Not a Mars vanity project.

A mission to expand the hardware that consciousness runs on.

Musk: “If we can expand the scope and scale of consciousness, then we are better able to figure out what questions to ask about the answer that is the universe.”

He’s not saying go to Mars because an asteroid might hit Earth.

He’s saying a species trapped on one rock will never develop the perspective to frame the right question.

Musk: “If you are a single-planet civilization, eventually something will happen to that planet and you will die.”

That’s not pessimism.

That’s physics on a long enough timeline.

And the response isn’t fear.

It’s expansion.

Every human who ever lived was born and died on the same rock.

Every philosophy ever written came from that single vantage point.

Every question ever asked was bound by that same narrow view.

Becoming multi-planetary is not a defensive move.

It is the ultimate offensive play for meaning.

We are the only mechanism matter has ever produced to look back at itself and ask what it is.

If we die here, the cosmos doesn’t just lose a species.

It loses the only known entity asking why it’s here.

A 12-year-old read a comedy novel and decided the entire point of human civilization is to learn to ask a question that doesn’t exist yet.

Then he spent the next 40 years building the machines to get there.

We’re not going to the stars to run away.

We’re going to finish the equation.

[Paul Roberts @pauleysolo]

@NFLonFOX @FOXSports @michaelstrahan Let’s see his reaction on both Aubrey goals to win it

Ha ha

[Paul Roberts @pauleysolo]

@SportsSturm Crazy messy game

Aubrey is such a weapon

[Paul Roberts @pauleysolo]

@RealSkipBayless Crazy messy game…

Aubrey is such a weapon

[Paul Roberts @pauleysolo]

Dak Prescott can’t throw an accurate pass

It’s so frustrating to watch over and over again

[Paul Roberts @pauleysolo]

@gmfb Yes- absolutely I kicked in actual games through High School in Texas

[Paul Roberts @pauleysolo]

Big Kudos to “Angie” my AA gate agent at DFW airport!!

She helped me make my flight when a ticketing hiccup put departure in jeopardy . Thanks Angie!!!

Pro tip- shoe up early at the airport whenever you can !

[Paul Roberts @pauleysolo]

Great meetings with my amazing colleagues at the Astound Commerce Global Consulting Summit in New York. #consulting #commerce

[Paul Roberts @pauleysolo]

@BryanBroaddus I was asking the same thing

[Paul Roberts @pauleysolo]

@fatherdaddy Watching now!

[Paul Roberts @pauleysolo]

Well played Mavericks!

[Paul Roberts @pauleysolo]

@BryanBroaddus @JC1053 @gavindawson Both

[Paul Roberts @pauleysolo]

@nickipurcell1 You’ll do great Nicki! You always do!

[patrick @PatDStat]

Okay @Simone_Biles. #Astros

[Dr. Buzz Aldrin @TheRealBuzz]

50 years ago today we said goodbye to Sea of Tranquility, we’re ‘first on the runway,’ and lit the ascent engine for home. The American flag we planted is still there. As we look back, let’s also look ahead – and dream of another American flag on the lunar service. It’s time.

[Paul Roberts @pauleysolo]

@Bease11 Amazing game winning snag!

[NBC Sports Soccer @NBCSportsSoccer]

THAT MAN MO SALAH!

Has he just won it for Liverpool?!