Paul Mark Sandler

Trial Lawyer and Author | Partner, Shapiro Sher Guinot & Sandler | Fellow, American College of Trial Lawyers

[Paul Mark Sandler @paulmarksandler]

Ethos is the word of the day. One of the three most important ingredients in persuasive arguments says Aristotle.. It's about character.

[Paul Mark Sandler @paulmarksandler]

Remember the doctrine of "recency" what we hear last we also remember. So begin your argument strong (primacy) and end strong (" recency").

[Paul Mark Sandler @paulmarksandler]

young #triallawyers remember primacy: We remember best what we see or hear first. Argue your best point first. http://t.co/1JzNyCJYs2

[Paul Mark Sandler @paulmarksandler]

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[Paul Mark Sandler @paulmarksandler]

http://yfrog.com/hsturyj