Apple has sold well over 100 million AirTags since launch.
Most owners use exactly one feature: tap "Find My" when they've lost their keys.
A security researcher who's spent years studying Apple's Find My network told me:
"An AirTag isn't really a tracker. It's a $29 device that borrows the location data of every iPhone that walks past it, silently and anonymously, and relays that back to you. That's a genuinely different piece of engineering than what most owners think they bought.
Because of that, almost every AirTag feature that actually matters is buried a few menus deep, opt-in, or something Apple built quietly to prevent the device from being misused to track a person without their knowledge not to help you find your backpack faster.
Most people set it up once, drop it in a bag, and never open the settings again. They're using maybe 20% of what a $29 tag is actually capable of."
Here are 7 things almost no AirTag owner knows how to use 🧵
LVMH, Louis Vuitton and Off White are devastated to announce the passing of Virgil Abloh, on Sunday, November 28th, of cancer, which he had been battling privately for several years.
Skateboarding was a passion of mine as an teenager, the only sport I was ever really interested in.
It's a shame I skated for a couple of years only, I would have been so much better now without such a long break.
#Marnixbowl#Amsterdam