We deliver full CRO services for DTC brands on Shopify โ research, testing, UX, development, copywriting, and more.
Iโve gathered all the work Iโve shared so far, including A/B tests, into this thread.
Iโll keep adding new insights as we go.
Check it out ๐
Everyone thinks CRO means ADDING features to increase conversions.
We did the opposite and made MORE money.
Client's cart drawer had upsells and pre-checkout popup added over time.
We removed them and simplified the flow.
Results:
โ CVR: +30.71%
โ RPV: +25.97%
โ PPV: +25.75%
โ AOV: -3.63%
More conversions but slightly lower AOV.
The main result: 25%+ more profit per visitor.
Removing friction increased conversions more than upsells increased AOV.
Sometimes the best optimization is removing things, not adding them.
How we prioritize tests:
Impact: How much revenue could this move?
Confidence: How strong is the data backing?
Ease: How hard to implement?
Score each 1-10 and add together.
Highest score runs first.
Simple system and no random testing.
Everyone thinks CRO means ADDING features to increase conversions.
We did the opposite and made MORE money.
Client's cart drawer had upsells and pre-checkout popup added over time.
We removed them and simplified the flow.
Results:
โ CVR: +30.71%
โ RPV: +25.97%
โ PPV: +25.75%
โ AOV: -3.63%
More conversions but slightly lower AOV.
The main result: 25%+ more profit per visitor.
Removing friction increased conversions more than upsells increased AOV.
Sometimes the best optimization is removing things, not adding them.
@BambinoShopify We usually manually go through reviews like you described but also feed them to AI to objectively get most used language and USPs.
Then just use it for our CRO ideas. One of the best research methods
Most brands optimize mobile for device
We optimized for WHO uses the device
Client had standard mobile optimization:
โ Responsive design
โ Fast loading
โ Touch-friendly buttons
Mobile CVR: 2% (85% of traffic)
Desktop CVR: 3% (11% of traffic)
The insight: Client targeted people aged 60+.
Older customers have worse eyesight - they zoom differently on phones.
Standard "mobile responsive" didn't account for this.
Solution:
Increase font size by 2px on mobile.
Result:
Mobile CVR increased from 2% to 2.1% (+5%).
Mobile optimization isn't just technical responsiveness - It's understanding who your actual customers are.
Different age groups use phones differently.
Optimize for your audience, not just the device.
We offer 3-month money-back guarantee - no questions asked.
Our clients can refund if:
โ Results are bad
โ They don't like working with us
โ They simply changed their mind
We can offer it because:
โ High test win rate
โ We are confident in ideas we propose
โ Deep technical knowledge of Shopify ecosystem and apps
โ Always overdeliver is part of our culture
โ No hanging messages in Slack
โ 1.5 years average client relationship
I don't like contract lock-ins.
I like working based on trust, results, and relationships.
We give everything to each client.
We don't scale fast to keep quality high.
If we're not delivering value, you shouldn't pay.
That's the guarantee.
@yojimmykim Clarity always wins. Thatโs why weโve seen the estimated delivery date on the PDP work, even when itโs long (7โ14 days). Some visitors just need the right expectations set
Announcement bar CTA test:
Week 1-3: Looked like loser
Week 4: Won
Collection page filter test:
Week 1-2: Looked like confident winner
Week 3-4: Became neutral
Pattern:
โ Early data misleads
โ Volume reveals truth
Our rule: 1,000+ conversions per variant minimum.
The difference:
โ 95% confidence tells you statistical certainty
โ 1,000+ conversions tells you if you have enough data to trust it
Small samples create false signals.
Large samples reveal real patterns.
Wait for real data and don't let it lie to you.