Hi @gcashofficial
I've been trying to get in touch with you but no avail. No more update from your GCash app help center. I urgently needed the funds - back!
Malaysia has been using the same tourism branding "Malaysia Truly Asia" for close to 20 years. They poured everything into it. It exceeded expectations, was a massive success, boosted tourism numbers by 20% and spiked foreign tourist arrivals to 21 million tourists in its first year. Billions of dollars in revenue generated.
Meanwhile, the Philippines and its long list of incompetent tourism secretaries insist on changing our branding every time there's a new administration. BILLIONS WASTED IN MARKETING CONSULTANCY FEES every time there's a new branding commissioned when we could have used that money for ad spots on BBC World News or NatGeo or fucking Facebook ads.
I am so pissed off. Just go back to #ItsMoreFunInThePhilippines and fire everyone at the Tourism Department.
Job sackings: #ItsMoreFunInThePhilippines ☀️