C. Ploypin

Faculty @chulalongkornu/ Ph.D @NewhouseSU Syracuse University. Research | Advertising, Branding, Media Psychology. Also, 🧋lover

[Advertising & Media Psychology (U of Vienna) @AdMe_univie]

📢Publication📢

Following a global approach (involving 🇩🇪🇧🇪🇿🇦🇹🇭🇨🇱🇲🇾🇰🇷🇮🇳), Matthes et al. found that social media use is consistently related positively to ecoanxiety, while notable cross-country variability exists for links to environmental knowledge.

👉🏼 https://t.co/0gqa2GrcTm

[Jeongwon (Jeong) Yang @JeongYang7]

Excited to share our latest study on CSR endorsements by humanlike vs. cartoonlike virtual influencers using text mining 👉https://t.co/jgsdguBKMW

[C. Ploypin @pchuente]

@HondoMesa Thank you🙂

[C. Ploypin @pchuente]

Had an exciting time presenting my paper at ICA 🚨Thank you @Doc_Chock for your warm support💕 #ica23

[The Office of Research & Creative Activity @NewhouseImpact]

.@bowmanspartan @DrSrivi @tonyjjiiee @JeongYang7 @Doc_Chock @charisselpree @YuTian_YT @pchuente

[Jeongwon (Jeong) Yang @JeongYang7]

I am excited to share that our paper on virtual influencer is published in Journal of Interactive Advertising https://t.co/cLXbO90cUx
@pchuente @YuTian_YT @Doc_Chock

[Jeongwon (Jeong) Yang @JeongYang7]

Our recent paper is published in the Journal of Promotion Management. We compared cartoonlike vs. humanlike virtual influencers’ CSR messaging and explored how anthropomorphism can enhance persuasiveness.
@pchuente @Doc_Chock HeejaeLee

https://t.co/qiUxIOftgh

[Dr. Gina Luttrell @GinaLuttrell]

.@NewhouseSU @NewhousePhD Candidates @JeongYang7 & Ploypin Chuenterawong present their work Humans vs. virtual influencers: the effect of humanness & interactivity over persuasive CSR messaging #AEJMC22 #aejmc2022 #NewhouseImpact @AEJMC

[Abdulaziz Altawil @DrAziz161992]

It was Great catching up with
@Doc_Chock, @JeongYang7, and @pchuente here at @AEJMC #AEJMC22 Go Orange 🍊@SyracuseU @NewhouseSU

[C. Ploypin @pchuente]

Excited to share that our paper on virtual influencer was accepted for the Communication Technology Division at the @AEJMC @AEJMCCTEC Thank you, @Doc_Chock for your supervision and @GinaLuttrell for the internal grant opportunity! Yay!!🥰 @JeongYang7 @YuTian_YT @tweetrhee

[C. Ploypin @pchuente]

Thank you Dr.@GinaLuttrell for an amazing gift! 🧡💕

[C. Ploypin @pchuente]

@sexandthemedia @NewhousePhD @JeongYang7 Thank you😀 Dr. Ortiz.

[Newhouse School @NewhouseSU]

Congratulations to doctoral students Jeongwon Yang and Ploypin Chuenterawong on their research paper published in the Journal of Advertising! #TeamNewhouse

https://t.co/YJqvQhyUgd