📢Publication📢
Following a global approach (involving 🇩🇪🇧🇪🇿🇦🇹🇭🇨🇱🇲🇾🇰🇷🇮🇳), Matthes et al. found that social media use is consistently related positively to ecoanxiety, while notable cross-country variability exists for links to environmental knowledge.
👉🏼 https://t.co/0gqa2GrcTm
I am excited to share that our paper on virtual influencer is published in Journal of Interactive Advertising https://t.co/cLXbO90cUx
@pchuente@YuTian_YT@Doc_Chock
Our recent paper is published in the Journal of Promotion Management. We compared cartoonlike vs. humanlike virtual influencers’ CSR messaging and explored how anthropomorphism can enhance persuasiveness.
@pchuente@Doc_Chock HeejaeLee
https://t.co/qiUxIOftgh
Excited to share that our paper on virtual influencer was accepted for the Communication Technology Division at the @AEJMC@AEJMCCTEC Thank you, @Doc_Chock for your supervision and @GinaLuttrell for the internal grant opportunity! Yay!!🥰 @JeongYang7@YuTian_YT @tweetrhee
Congratulations to doctoral students Jeongwon Yang and Ploypin Chuenterawong on their research paper published in the Journal of Advertising! #TeamNewhouse
https://t.co/YJqvQhyUgd