pearce delisle

[pearce delisle @pearcede]

@johnnybananas You and other castmates talk a lot about spending time listening to you play the guitar yet there hasn’t been a scene since you started doing this (~3-5 years ago?). Any insight into why that is?

[Sprout Social @SproutSocial]

"Rather than getting immersed in what you're trying to communicate, focus on how you're communicating." - @LinkedIn's @pearcede

Watch the latest #SproutChat for more insights: https://t.co/aagJhXegrs

[pearce delisle @pearcede]

@JosephPHuber @RachaelSamuels @SproutSocial Anytime! #SproutChat

[pearce delisle @pearcede]

@SproutSocial A6: @SlackHQ! Their content strategy combines helpful advice on productivity, which positions them as experts while boosting their pipeline. Their creative is always on point. Most importantly, they speak to their audience like PEOPLE vs targets..and you can tell. #SproutChat

[pearce delisle @pearcede]

A5: B2B marketers need to shift toward KPI’s that help assess brand equity, like share of voice, sentiment, and topic ownership. Marketers pre-emptively optimize campaigns for the wrong reasons, when the root issue is that the brand isn’t trusted or top of mind. #SproutChat (2/2)

[pearce delisle @pearcede]

A5: The majority of B2B marketers are often too narrowly focused on KPI’s like leads and roi. Usually this has to do with internal stakeholders and the data just being more readily available. #SproutChat (1/2)

[pearce delisle @pearcede]

@gordondym Employee advocacy / exec presence on social is going to quickly become a 'must-have' versus a 'nice to have' #SproutChat

[pearce delisle @pearcede]

@rkwendte @SproutSocial Completely agree - in B2B, people want to hear from other like-minded people facing the same challenges #SproutChat

[pearce delisle @pearcede]

@SproutSocial A4: Use all the resources that you have - including your people! Whether it’s your employees or a subject matter expert. People with a compelling, authentic presence can tell impactful (and more credible) stories and build meaningful connections #SpoutChat

[pearce delisle @pearcede]

@gordondym Amazing how creativity is considered more of an afterthought in B2B #SproutChat

[pearce delisle @pearcede]

@JosephPHuber @SproutSocial We call this replaying your greatest hits @LinkedInMktg #SproutChat

[pearce delisle @pearcede]

@SproutSocial A3: Video solves core challenges in B2B marketing - sharing complex messages and making dry content exciting. Don't just lean on e-books and guides. Start thinking about how to put storytelling and emotional connection at the forefront of your video strategy. #SproutChat

[pearce delisle @pearcede]

@JosephPHuber @SproutSocial Totally...educational content helps demonstrate expertise, thought leadership helps differentiate #SproutChat

[pearce delisle @pearcede]

@martinlieberman @RachaelSamuels @JosephPHuber @SproutSocial Definitely think community/1:1 interaction leads to high quality engagement, but how do you consistently scale that approach? #SproutChat

[pearce delisle @pearcede]

@SproutSocial A2: B2B decision makers need you to stand out in the sea of sameness - they need bold, provocative points of view that make them think...differently. Don’t be afraid to push the boundaries of your content with well-informed predictions. #SproutChat

[pearce delisle @pearcede]

@martinlieberman @SproutSocial YES! I always stress to clients to get the little things right, there are much more complicated things that you're going to inevitably struggle with #SproutChat

[pearce delisle @pearcede]

@martinlieberman @SproutSocial Completely agree - think we as marketers focus too much on the differences versus capitalizing on the similarities #sproutchat