Pulkit Gupta

Marketing @keepitcloaked. @PremierLeague and @ManUtd fan. #TeamPixel. Author of cheesy fiction. Curious about tech, marketing, economics.

[Pulkit Gupta @peeksgupta]

Most privacy brands market the same way: show someone looking scared at their phone, mention a data breach, tell them to act now.

It doesn't work. Fear without a face is just noise.

At @keepitcloaked, we wanted to build something different. The brief we gave ourselves: make privacy marketing feel like something people actually want to watch and share.

So, with help from @soren_iverson, we built Ron.

Ron is a serialized identity thief. He's not a hacker in a hoodie - he's a guy who stole your identity and is quietly living your life better than you. Taxidermy included.

The framework underneath it:
- Give the threat a character, not a statistic
- Use humor to lower defenses, not to minimize risk
- Serialize the creative so attention compounds over time

This is the first spot. There's a lot more Ron coming. (And yes, that's real taxidermy.) #keepitcloaked

[Cloaked @keepitcloaked]

Don't let Ron take your taxidermy🐿️
Protect your identity with Cloaked.

[Pulkit Gupta @peeksgupta]

At £250k/£275k -- both these players would have been the highest paid paid players at the club after Bruno (outlier performer) and Rashford (whose wages have arguably side-railed his career) - perfect way to breed discontent amongst players such as Cunha/Mbuemo

[Pulkit Gupta @peeksgupta]

I think United accounts and FT in general is missing the real reason Mateus/Tonali would have been problematic signings for United. It's not about the £85M/£100M that Spurs will pay to Westham/Newcastle. It's the £250k/£275k per week wages.

[Pulkit Gupta @peeksgupta]

That's also the reason free agents are not as attractive to INEOS. Free agents are by design wage structure breakers (unless you clump up the wage differential and pay them out as an upfront signing bonus -- which essentially kills the free agency aspect of the signing).

[Cloaked @keepitcloaked]

We’re excited to share that a better Cloaked experience, built around you, is now live!

Our redesigned experience reflects our mission to make privacy simple, human, and empowering for everyone.

Explore what’s new: https://t.co/jgmV4gx5br

[Arjun Bhatnagar @acenario]

5 years ago Abhijay and I bet that privacy & security would be the biggest question in an age of AI.

Today, Cloaked raised $375M to take that challenge on and help individuals, businesses, and the world fight back against data parasites.

Back to work! @keepitcloaked

[Pulkit Gupta @peeksgupta]

This took a lot of sleepless nights, blood, sweat, and tears. But now -- we're here to stay, and to change the game.

[Cloaked @keepitcloaked]

We’re leading the fight for personal privacy, and we just raised $375M to push it forward.

Cloaked is building a future where you, not companies, control your data. More from @TechCrunch 👇

https://t.co/ciNg33xycF

[Cloaked @keepitcloaked]

Day 2 at SXSW:
😲😳
😬🤯
That’s the face you make when Ron reads your personal info out loud.

There's still one day left to try Ron’s Privacy Challenge at the Cloaked booth… if you dare.

[Cloaked @keepitcloaked]

Day 1 of SXSW and we’ve learned two things:
People really care about privacy.
People REALLY want the stuffed squirrel. 🐿️

If you haven’t stopped by the Cloaked booth yet, come try Ron’s Privacy Challenge and see if you can win one.
#SXSW

[Pulkit Gupta @peeksgupta]

We're doing something really, really cool today. If you happen to be in Austin at SXSW, come over to our booth to get your mind blown (and get a few free goodies!)

[Cloaked @keepitcloaked]

Booth 224, Fairmont Austin, SXSW 2026
We go live in 90 minutes. See you there 👋

[Cloaked @keepitcloaked]

Ron is watching 👁️

Find him at @SXSW.

📍 Fairmont Austin
📅 March 16–18

[Cloaked @keepitcloaked]

If you're at #SXSW this year, you don't want to miss what we have in store for you! We're Booth 224 - and we're doing something that will blow you away😉🤯
See you on Monday 👋

[Pulkit Gupta @peeksgupta]

@maxsbetclub 3/4... almost mate

[Arjun Bhatnagar @acenario]

@nikitabier Already happening, and accelerating. We built Cloaked for exactly this. My phone number is fully masked, and Cloaked screens every call. It's the only way I stay reachable.

[Adam @AdamJoseph]

Sir Alex did try to sign Steven Gerrard, you're right. Jose Mourinho tried to as well. Why? Because Gerrard twice tried to leave Liverpool & even went as far as to put in a transfer request. He wanted out. You all burnt his shirt.

And Paul Scholes never would have considered joining Liverpool - otherwise instead of 11 Premier League titles he would've won none, just like Gerrard - who isn't even the best English midfielder of his generation.

Here's another fun fact - Scholes won more major trophies by the end of the last millennium (7) than Gerrard won in his career (5). Won 14 after that too.

[Pulkit Gupta @peeksgupta]

@IconicDuloh The best Arsenal team in decades can only compare itself to a United at its very bottom.

[Arjun Bhatnagar @acenario]

"Nobody cares about privacy."
= the biggest lie in tech.

People care. They just don't know what to do about it.

Evidence:
- They use Snapchat instead of giving out phone numbers
- They stopped using "Sign in with Facebook"
- They're scared of AI knowing everything about them

They don't scream "I want digital privacy." But watch their behavior.

[Arjun Bhatnagar @acenario]

The simplest privacy lesson of all is to just say no.

Most apps, most services, most requests for your data... they all work fine when you decline. But we've been trained to think refusal has consequences. It doesn't.

Your restaurant doesn't need your phone number. Your parking app doesn't need your location history. TikTok doesn't need access to your contacts.

Say no. Watch how little changes.