Two weeks ago, we unveiled a reimagined Peerless™ and launched Aptitude™. As agencies and designers got their first look, our team was there to see their reactions.
Hear what they had to say.
Learn more about Aptitude™: https://t.co/9e0YzOJ3Uv
Peerless™ is reenergized. Before unveiling a new brand, we challenged ourselves to rethink who we are, what we stand for, and how we support the architecture and design community.
See what's next: https://t.co/FAEgnxPlOB
#PeerlessLighting
Aptitude™. Where lines intersect.
Lines turn, split, converge, and continue. Aptitude™ gives designers the freedom to create movement and complexity while maintaining a calm, cohesive visual language.
See where it leads: https://t.co/9e0YzOJ3Uv
Aptitude™ is connections at every level
From ceiling to wall and back again, one cohesive system creates continuity throughout a space while opening new opportunities for creative expression.
Learn more: https://t.co/MYCEoGJwx9
The reimagined Peerless™ isn't just a new look. It's a thoughtfully curated portfolio, refined to support evolving architectural spaces and the people who design them.
Including the all-new Aptitude™.
Explore more here: https://t.co/atibZ3LZbn
Where lines shape space
People move through spaces differently throughout the day. Aptitude™ brings moments of focus, connection, discovery, and pause together through a unified visual language.
See what's possible: https://t.co/9e0YzOJ3Uv
Peerless™ has been reimagined. More than a refreshed visual identity, it's a renewed vision for how we support the people shaping spaces with light.
Peerless is now reenergized.
But what sparked this transformation? Hear it directly from our team.
#PeerlessLighting
Introducing Aptitude™: Line of Possibility
More than a linear system, Aptitude™ moves, curves, and adapts to shape spaces in new ways. Thoughtfully designed detailing, joiners, and curved components enable endless possibilities.
https://t.co/sKiPSdrFrt
#LineOfPossibility
Our new identity
Every element of the new Peerless™ identity reflects creativity, connection and architectural expression. From a bold new logo to an expressive color palette, every detail was designed to inspire.
People. Light. Possibility.
https://t.co/QgKeuGzjEy
#Peerless
A new chapter begins for Peerless™.
We're evolving the brand while preserving the architectural credibility, craftsmanship and trust that built our legacy, infused with the innovation and forward-thinking spirit of A-Light.
https://t.co/iibe856zbG
People. Light. Possibility.
The A-Light story continues with Peerless™. As part of this transition, this account is now Peerless™. The products, expertise, and innovation you've come to expect remain at the heart of an expanded Peerless brand. Follow us for what's next.
#Peerless#PeopleLightPossibility
A-Light Introduces New Wall Grazer Luminaire: A-Light's WGD9 Wall Grazer family of luminaires is designed to highlight wall textures with a narrow beam of light without shadows or hot spots. https://t.co/LqSzFkTWng
Product Monday: Sound-Absorbing Luminaires by A-Light: A-Light's ABSORB luminaire family was designed to reduce sound in open spaces and areas with high ceilings while providing functional illumination. https://t.co/wMrpi1ROoW
#TakeoverTuesday with Marta Hernandez,LC!
Marta again, last up today is ABSORB by @alight_lighting. It has been designed to reduce sound in open spaces and areas with high ceilings while providing functional illumination.
ABSORB Vertical: https://t.co/frBJNZ2gUE
PRESENTATION HIGHLIGHT #2019LEDucation@LEDucationNYC – Collaborative work spaces featuring unfinished ceilings, hard surfaces and glass panels can lead to noise management problems. New & innovative lighting fixture design can help attenuate this problem. https://t.co/mhmdJCxXDk