Pen

Freelance writer & editor, renaissance woman

[Pen @pensaintgeorge]

New shiny thing!

Want a free teardown of your website homepage? Pop your domain in right here: https://t.co/GzPGiEdSYB

#WebsiteTips

[Pen @pensaintgeorge]

REASON #5 why AI-written content loses trust: Sameness equates to low value. AI copy has an overly familiar style and uses the same phrases and structures. There is nothing distinctive about it, so it feels less premium.

[Pen @pensaintgeorge]

REASON #4 why AI-written content loses trust: Because it is inauthentic. AI can mimic a brand voice, but it is, at best, a pastiche.

[Pen @pensaintgeorge]

REASON #3 why AI-written content loses trust:
AI has known accuracy issues. People know that AI hallucinates, so it's easy to doubt everything else it produces.

[Pen @pensaintgeorge]

My dear friend is performing a one-woman play she wrote herself. It's about chronic pain, addiction and recovery. It's dark, but it's also hilarious. And it's on TONIGHT and TOMORROW in London!

Link to the website (created by moi): https://t.co/b3y1JBPO6L

[Pen @pensaintgeorge]

REASON #2 why AI-written content loses trust:
Because readers expect communications to come from the brand. When they realise that the writing is machine-made, they feel deceived. Perceived deception is penalised more heavily than honesty is rewarded.

[Pen @pensaintgeorge]

REASON #1 WHY AI-WRITTEN CONTENT LOSES TRUST.

Because effort is associated with care. People judge the quality of a thing based on how much effort has been put into it. AI writing is minimal effort and therefore signals a lack of care.

[Pen @pensaintgeorge]

https://t.co/n9bKcfxL9o "53% of surveyed consumers were less likely to purchase from brands they knew used AI in social media content"
Sooo why does trust fall when readers find out the content is AI written?

(1/7)

[Pen @pensaintgeorge]

You really think you deserve my attention? In an attention economy, I think we need to think differently about advertising.

https://t.co/9qvjkqqUGV

[Pen @pensaintgeorge]

Re that last tweet: I initially read it as "drunken boar", not "drunken boor". Drunken wild pig much more funny.

[Pen @pensaintgeorge]

Fav thing I've read this week. From @Mweigel's 2014 article, The Fracking of Attention. https://t.co/l28vOwlXf6

[Pen @pensaintgeorge]

Me “do you want ice cream?”
Bf “no I’ve had too much fat and sugar”
Me *goes out*
Bf *eats ice cream*

[Pen @pensaintgeorge]

And yes, it is absolutely infuriating to write with

[Pen @pensaintgeorge]

WRITERS! Do you find yourself editing whilst writing your first draft?

I built a solution to that: https://t.co/ZMIem1PELB

There's no backspace. Spellcheck is disabled.

Comments and feedback welcome!

#WritingCommunity #FirstDraft

[Pen @pensaintgeorge]

@topphamilia Thanks! I shall do this x

[Pen @pensaintgeorge]

I'd love everyone's hot tips on wedding planning pls - things one might not usually think of

[Pen @pensaintgeorge]

“Britain is like the autistic man of Europe” - anonymous person who I live with

[Pen @pensaintgeorge]

#typewriterASMR

[Pen @pensaintgeorge]

@gossamerweft Wonderful wonderful advice thank you xx

[Pen @pensaintgeorge]

Term of the day: semantic bleaching. When overuse of a word weakens its meaning. Eg. "awesome", "love".

https://t.co/MGJqku1HUK