Erfan

Website design for B2B AI companies | Clients include @MachineF00tball @AxonPark @NOCAPSports and 140+ others

[Erfan @pentaclay]

A few weeks ago I checked which companies AI answers name in a client's category

Five competitors came up. My client didn't

They have a real product and a live website. But they had 3 comparison pages, 8 blog posts, and no profile on the big software review sites

AI tools mostly repeat what's already written about a company around the web. When there's very little, you get left out

30 second check. Ask ChatGPT "what's the best [your category] software for [your kind of buyer]". Read the list

If you're not on it, start with comparison pages against the names that showed up, and a profile on the review sites your buyers use

If you sell to bigger companies, have you asked an AI tool who it thinks your competitors are

[Erfan @pentaclay]

It took me 8 months to earn my first $1k from templates. The next $1k took 40 days

That was December 2024

The first months were one template and small sales. I almost read that as a sign to stop

What changed was how many were out there. 7 templates by the end of that year, and I kept posting about each one

If you run a startup, what got faster for you after the slow start

[Erfan @pentaclay]

A few weeks ago I tried the ROI calculator on a client's website

It's a good one. You put in your numbers and it shows what you'd save

But there was no way to email the result or save it as a report. The answer stays on that screen

In B2B, the person who runs the numbers is rarely the one who approves the money. They need to show it to their boss or to finance

So they take a screenshot. Or they don't, and the number is gone

And the company never finds out someone ran it

If you have a calculator on your site, add one button: "Email me this report". Your champion gets something to forward, and you learn who's interested

If you sell to bigger companies, what does your champion send to finance after visiting your site

[Erfan @pentaclay]

@XavierSociety the stat row up top (125 years, 3000 patrons, 23 countries) lands before the donate ask even shows up.. nice sequencing for a nonprofit site

[Erfan @pentaclay]

@digihound1 the 01-04 process breakdown (audit, strategy, build, growth) on the new site is a clean way to show how you work before anyone even books a call

[Erfan @pentaclay]

I got my first client from X when I had fewer than 500 followers

Before that, my clients came from Dribbble, Behance and Facebook

When I started on X, I counted my followers. It felt like nothing would happen until the number was bigger

It didn't work that way. I got a lot of leads while I still had under 1,000

What mattered was the posts. More than 10 of them passed 30k views

So I stopped counting followers

If you sell to bigger companies, are you waiting for a bigger audience before you start posting

[Erfan @pentaclay]

A few weeks ago I went through a client's website, page by page

The product is a learning app for kids. There's a separate page for schools

The main button on the schools page said "Begin Your Adventure"

That's a great line for a kid. But a kid doesn't buy it for a school. A teacher or a head of school does, and they're looking for something like "Book a demo"

B2B has the same gap. The person who uses the product and the person who signs are often different people

30 second check. Open each page you made for one kind of buyer. Read only the main button

If it talks to the user instead of the person who pays, change the words on that page

If you sell to bigger companies, who is your main button written for

[Erfan @pentaclay]

@antonio07341176 the headline made of tiny code characters is a nice touch on a dev site.. clean move off squarespace

[Erfan @pentaclay]

In spring 2024 I designed one landing page and sold it 6 times in a month

All 6 sales came from X

Until then, a landing page meant one client. $800 to $1,000, and then it's done

A client page pays once. This one kept selling while I worked on other things

That changed where I put my time. By the end of 2024 I had 7 templates out

I still do client work. But it started there, with one page that sold more than once

If you sell a service, which part of it could you sell more than once

[Erfan @pentaclay]

Every website audit I do, I'm guessing what a buyer looks at first

So I'd rather ask

If you buy software for your company, what do you check first on a new vendor's website

[Erfan @pentaclay]

@KLJr_Dev roast: no actual button in the hero, the cta is just green text. eyes scan for a button shape, a text line is easy to miss on a first look

[Erfan @pentaclay]

@theroborourke same thing on the template side - clients don't flinch at AI being used, they flinch when the copy still sounds like it. across 88 templates the complaints were always about generic wording, never about the tool

[Erfan @pentaclay]

In February 2024 a client gave me 5 days to design 4 pages of a complex sales CRM

He was on my 14-day trial, $799. He wanted to get the most out of it, which made sense

I designed 3 of the 4 pages in one day

His reply was "Erfan, how did you do that"

It wasn't a trick. I had been designing pages since 2013. More than 10 years by then

A trial is short. The first few days are when a client decides if you're worth keeping

If you've hired a designer, what did they show you in the first week

[Erfan @pentaclay]

A few weeks ago I went through the help pages on a client's website

There were three setup guides. Each one was a single image. A picture of the instructions, and nothing else

On a phone, the text in the picture was too small to read

And to Google, each page had 7 to 9 words on it

Search engines and AI answer tools mostly read the text on the page, not the text inside a picture

So when a customer searches for that exact setup problem, the page that answers it can't show up

30 second check. Open one of your docs or help pages and try to select the words with your cursor

If you can't, the words are inside an image. Put them on the page as real text, and keep the screenshots next to it

If your buyers' tech teams read your docs, can Google read them too

[Erfan @pentaclay]

In April 2024 I cut the price of my template from $29 to $1.99

I thought a tiny price would make it an easy yes

5 people showed interest. I messaged all 5. 3 of them never replied

A month later I tried the opposite. I gave it away free for 24 hours

That post got 34K views. 77+ people downloaded it in under 24 hours

The $1.99 didn't get it seen. The free day did

By the end of that year it was my most viewed and best earning template

If you sell software, has a lower price ever made it harder to sell

[Erfan @pentaclay]

we build templates and run client work the same way now.. careful over fast. https://t.co/ZaLAhF6jKa

[Erfan @pentaclay]

in oct 2025 i hired someone full time.. two weeks in found out they already had another full time job

let them go after 15 days

a bad hire costs more than a slow one ever will

[Erfan @pentaclay]

A few weeks ago I audited a client's homepage

At the top there were two review badges. Google 5.0 and Trustpilot 4.9

Neither one linked anywhere. I searched and couldn't find the reviews. One business directory showed 0 reviews

Maybe the reviews are real. But a buyer can't tell that either

A careful buyer clicks a badge like that. When nothing happens, it starts to look made up

Link every badge to the real profile. If a review site has nothing on it yet, take that badge off until it does

If you sell to bigger companies, can a buyer check every claim at the top of your homepage

[Erfan @pentaclay]

In December 2024 one of my templates got approved after 45 days and 5 review rounds

It was the most advanced one I had built

Every round came back with a list. I fixed it, sent it again, and waited

45 days is a long time to sit on finished work. It earns nothing while it waits

I didn't start over and I didn't drop it. I kept fixing what the reviewers asked for

The same week, I posted about 3 template approvals in a row

By the end of that year I had 7 templates out

If you sell to bigger companies, how many review rounds did your last deal go through

[Erfan @pentaclay]

A few weeks ago I checked a client's homepage at phone size

It was about 48 screens long

19 sections. 16 MB to download on mobile

Every section was there for a reason. Someone had asked for each one

But most people never get to the bottom. On a phone, the buyer decides in the first few screens

And the 16 MB has to come down over mobile data first

30 second check. Open your homepage on your phone and count how many times you swipe to reach the footer

If you lose count, it's too long. For that client we suggested keeping about 8 of the 19 sections and moving the rest to their own pages

If you sell to bigger companies, how far down your homepage does a buyer really get