Pepper

Pepper is an award-winning creator-first social media agency 🌶 [email protected]

[Pepper @pepperstudiohq]

(Not-So) Hot Take: Gen Z care more about experiences than material things. 🎪

During a traditionally quieter time for the leisure and attractions sector, you’ve got a big opportunity here.

Family and friends of Gen Z are looking for gift ideas.

[Pepper @pepperstudiohq]

Content creators are one of the strongest available resources available to tourism & travel brands.

80% of Gen Z report basing their travel bookings based on the recommendations of content creators (@KlookTravel)

[Pepper @pepperstudiohq]

Pop that in your social media and post it - Danny Collins🫰

#InfluencerMarketing #SocialMarketing

[Pepper @pepperstudiohq]

UGC content never looked so delicious! We teamed up with @ adventureswithaunty_ and other parenting creators to create fun and engaging UGC content for our client Whaoo! socials.

[Pepper @pepperstudiohq]

Where community exists, so does opportunity for innovation. 🌶️

Influencer marketing isn’t just for Gen Z audiences.

As brands continue to ring-fence influencer-specific budget, the strategies in optimising the opportunity of this space continue to expand.

[Pepper @pepperstudiohq]

We’ve been working with UGC creators to create fun and engaging content for one of our social clients Whaoo!’s platforms! Here’s an adorable example from @ kayleighslittlesquares and @_littlesnippets featuring an Olympics themed interview with their children.

[Pepper @pepperstudiohq]

So, you’ve decided to do an influencer marketing campaign, but where do you start?

There’s an easy fix.

Partner with Pepper. 😉

#InfluencerMarketing #SocialMarketing

[Pepper @pepperstudiohq]

How do we know what makes an award-winning campaign? 🏆

Well, aside from winning a number of awards for our own work, our founders are actually judges for some of the most prestigious marketing award bodies. 

If you want your next campaign to be notable - Partner with Pepper

[Pepper @pepperstudiohq]

We teamed up with UGC creators including @ lucy_and_lentils to create bespoke, mouthwatering recipes for @ laboulangereuk. This video is a fantastic example of pursuing trend-led content, as Lucy replicates the current ‘Very Demure, Very Mindful’ trend.

[Pepper @pepperstudiohq]

In our recent campaign with @contiki, we showcased the best ways to solo travel through Europe this summer. In this example from @JosiahHyacinth, we get a glimpse at his adventures as he raced through 8 countries in 16 days! Where would you head first?

[Pepper @pepperstudiohq]

With this in mind, we’re starting to wonder how brands will be embracing this style of content more in the lead up to the festive season, with planning well underway.

[Pepper @pepperstudiohq]

In a recent TikTok blog post, revealed how recent trends have been enhancing “mood-boosting shopping” and creating more fun for consumers.

[Pepper @pepperstudiohq]

They highlighted a recent example from Anthropologie, who created a surprise personal shopper and gift experience for one customer. Brands are showing how they can positively connect with shoppers in real life settings.

[Pepper @pepperstudiohq]

One of our wonderful founders @beckiicruel was featured in a recent The GO! Network article, discussing the best ways to get buy-in for marketing agency support from your c-suite. 

Read the full article here: https://t.co/gyP8HyaTYk

[Pepper @pepperstudiohq]

TCL x Formz: Where the Dream Begins 

Join us as we celebrate the UEFA European Championship with Formz, in partnership with TCL, the leading global tech brand. Formz's dynamic street interview captured the passion of fans.

@TCL_Global

[Pepper @pepperstudiohq]

We worked on a very delicious campaign with @lukecatleugh to bring awareness to the new @GuardianFeast app! The app has fantastic categories like budget friendly recipes, mid-week meals and search-by-ingredients features, to make cooking at home even more easy.

[Pepper @pepperstudiohq]

However, we need to regulate disclosure based on our least informed consumer's perspective, not a clued up fan's one. 

Do you think there’s a chance for the ASA to review the rules on this?

So for the foreseeable at least, if in doubt, declare it.

[Pepper @pepperstudiohq]

In recent influencer industry news, the Advertising Standards Authority have ruled that 2 IG Reels and 4 TikToks, from creator Grace Beverley showcasing her brand TALA, were not disclosed correctly.

[Pepper @pepperstudiohq]

Grace and her reps claimed that she was synonymous with her brand, that it’s clear on her Wikipedia page that she owns the company and that the collaboration posts alone indicate her ties with Tala. That the accumulation of this makes it ‘obvious’.