Leevi Perälä

ecom

[Leevi Perälä @peralaleevi_]

Hiring a media buyer. 👇

High 8-figure DTC health brand. $2M+/month spend on Meta.

Month-to-month contract. 30+ hrs/week. Start ASAP.

You'll own:

- Daily kill/scale decisions
- Launch coordination 2-3x/week
- Performance reporting

You need:

- Track record running $500k+/mo on Meta
- DR/health/beauty experience preferred
- Daily-in-the-account discipline

We have a big creative team (20+ people) working on funnels and creative, so you have a lot of ammo to play with. Base pay for the role is $8k to $10k per month, with bonuses on top of that.

To apply, go here: https://t.co/p5hVbXsZOs

[Leevi Perälä @peralaleevi_]

@kamal_razzak interested

[Leevi Perälä @peralaleevi_]

@DaveDiederen Out of curiosity, what pages did you test removing pop ups from? All of them?

If I had to guess, BOF pages especially perform better with a pop up, but what about cold funnels?

[Leevi Perälä @peralaleevi_]

@LordofAds And this is not to say paying for talent isn't smart. We've had people on $20k - $30k monthly salaries.

[Leevi Perälä @peralaleevi_]

@LordofAds Thinking too binarily.

If you have two top level CSs, both experienced in media buying, is your main priority hiring a $20k/mo buyer, or can you find more leverage elsewhere? Especially when you have a "senior" buyer in already place? All about the context.

[Leevi Perälä @peralaleevi_]

@LordofAds Except we have multiple media buyers, and are expanding the media buying team. We have CSs in place, and I don't need eight chefs in the kitchen.

no need to get rage baited by a hiring post

[Leevi Perälä @peralaleevi_]

@thepharmwriter No

[Leevi Perälä @peralaleevi_]

just wait till they learn about paxil and SAD

[Gazza @gazzceee]

You know who the king of angles is?

Colgate.

Think about it. They sell toothpaste.

Hundreds of toothpaste companies out there.

But Colgate made 32 different types that each solve a different problem. Basically same base formula. (don't even know if they change it at all) but for Gum health. Whitening. Sensitivity. Fresh breath. Charcoal. Kids. The list goes on.

Same core product. Different angle. Different avatar. Different vertical scaling.

In the 1970s they had 2 types. Now they have 32+. That's not innovation. That's positioning.

This is proof you can take a simple product and infinitely scale if you master angles and audiences.

[Leevi Perälä @peralaleevi_]

@EcomWinner

[Leevi Perälä @peralaleevi_]

If you're doing under $300k per month with ecom, you should not be in the trenches with the new AI stuff.

THIS IS NOT your lever yet.

You don't need to build agents for media buying, making static ads, etc. It's just a shiny object.

There is nothing (except you being distracted) stopping you from making one in-feed VSL that gets you to a 7-fig monthly run rate.

... which would make it easier for you to HIRE people better than you at AI to help you build the systems.

AI is 100% a lever when you have the basics down. It's been a lever for years for copy, research, etc.

But it doesn't matter how cool it is to one-shot an advertorial with Claude if your product positioning and copy are shit.

Don't get distracted. You won't be left behind because you didn't adopt AI. You'll be left behind because others got the fundamentals down better than you and then started running laps around you with AI.

[Leevi Perälä @peralaleevi_]

Obviously using AI in VSLs / images / pages is good, and does cut down OPEX (ugc etc. costs quite a bit) and time from brief > final assets. But still, you should have people in your team help you with these, and not spend YOUR time on it. There are always higher levers to pull.

[Leevi Perälä @peralaleevi_]

If you're doing under $300k per month with ecom, you should not be in the trenches with the new AI stuff.

THIS IS NOT your lever yet.

You don't need to build agents for media buying, making static ads, etc. It's just a shiny object.

There is nothing (except you being distracted) stopping you from making one in-feed VSL that gets you to a 7-fig monthly run rate.

... which would make it easier for you to HIRE people better than you at AI to help you build the systems.

AI is 100% a lever when you have the basics down. It's been a lever for years for copy, research, etc.

But it doesn't matter how cool it is to one-shot an advertorial with Claude if your product positioning and copy are shit.

Don't get distracted. You won't be left behind because you didn't adopt AI. You'll be left behind because others got the fundamentals down better than you and then started running laps around you with AI.

[Leevi Perälä @peralaleevi_]

@surfinmars24 it's still untapped in the game don't want people ripping 🦧

[Leevi Perälä @peralaleevi_]

@ScamDIV been a solid year

[Leevi Perälä @peralaleevi_]

@lifeofsou No

[Leevi Perälä @peralaleevi_]

@advertising_jan How much in revenue?

[Leevi Perälä @peralaleevi_]

@BhattaTathagata No

[Leevi Perälä @peralaleevi_]

@y1toy5 Love to hear it

[Leevi Perälä @peralaleevi_]

@EcomUnfiltered Would still argue that having a co-owner role w/o touching product will be more lucrative/fun.

Leading marketing & ops related to it.

[Leevi Perälä @peralaleevi_]

@DavidEdohasim VSL scripts, brands you've worked with (not just done example projects with), results, and references.