This gives me warm fuzzies. Every $HOOD customer cohort since 2021 deposits MORE each year they stay, the oldest cohorts are 20 quarters in and the lines do not flatten. Compounding on that durability, is each new cohort has been starting with bigger deposits than the one before it.
In July, $HOOD paid users 3% to transfer crypto in, while $BTC monthly tests prior cycle highs. A brilliant call option on AUC growth when crypto is only 7% of assets and 7.6% of revenue. Doesn't need to happen tomorrow, but those metrics revert violently in a crypto bull market.