#COVID19 has forced us all to rethink how we communicate. We’ve tailored our offerings to increase the effectiveness of your marketing efforts in the current environment. Learn more at https://t.co/FbBmXYAUQE
MS disease progression is very difficult to measure which is why @ThePitchAgency worked with @roche to use machine learning to develop Floodlight. "It was much more about a return on creativity which is what Floodlight is all about" @bamose#CannesLions2019
We worked toward evolving A/B testing so there aren’t winners & losers. We needed to parse signals from noise. Experiment to see what performs. Iterative testing pushed graphic changes that made the campaign perform better. @TMobile@taholland@mrednor@decodedadv#SMWNY
"Happy farmers make better coffee" says @redtettemer president/CCO Steve Red - @campaignliveus covered the agency's latest work for Laughing Man Coffee, which puts real coffee farmers + @RealHughJackman front & center https://t.co/e9xNm9ZgDh