Perry Henderson

Social Media Agency Owner. Father. Grateful.

[Perry Henderson @perrylhenderson]

The ads might be working. The leads are coming through. But the landing page is slow, or the CRM doesn't capture them properly, or the follow-up never happens. And the campaign gets blamed.

Here's how that's changed the way we work.

[Perry Henderson @perrylhenderson]

Building a shopfront doesn't guarantee foot traffic.

A lot of business owners are running into the same problem with their video content. The asset is great. The promotion plan doesn't exist.

Here's what's missing, and where the next portion of the budget should go.

[Perry Henderson @perrylhenderson]

When a client’s #marketing budget is tight, and they can’t pay for both organic #content and paid #ads, here’s the call we make if they need leads and sales ASAP.

[Perry Henderson @perrylhenderson]

When your marketing budget can't cover everything, which thing comes first?

Most businesses default to the most visible thing. Ads, website, social.

If we’re about to start working with a client, I'd start somewhere else. Here's why, and what we do for our clients.

[Perry Henderson @perrylhenderson]

Most business owners and marketers running Meta ads know the old problem.

Keen to learn more? Send a DM and let’s chat.

[Perry Henderson @perrylhenderson]

Ever been on a "discovery call" that felt like a sales pitch?

The good ones leave you with something useful, whether you buy or not.

Here's the call I try to run, and why.

[Perry Henderson @perrylhenderson]

If your #sales pipeline lives in a #Google Sheet or an Excel file, you already know what's coming.

It works for a while. Then it doesn't.

Here's what you're missing by staying in a spreadsheet.

[Perry Henderson @perrylhenderson]

When was the last time you looked at your website, your proposals, and your social media through your client's eyes?

If you've been putting it off, this is the cheapest part of the process.

👉 Book a complimentary pre-production planning session. Limited slots each week.

[Perry Henderson @perrylhenderson]

Their target was 600 members. They got 930. That's Magenta Shores Golf & Country Club.

In their own words, here's what happened…👇

#socialmediamarketing #sales #ads

[Perry Henderson @perrylhenderson]

What does 4.1 million social media impressions over 12 months actually look like?

Here's what our client had to say about our work!

#socialmediamarketing #ads #sales

[Perry Henderson @perrylhenderson]

Here's the simplest #marketing math you need to understand about your #website…

[Perry Henderson @perrylhenderson]

A 60% conversion rate on #Meta Lead Form #ads? Yes, it’s possible. #socialmediasuccessstory

[Perry Henderson @perrylhenderson]

If the only reporting you're getting on your #ads is #websiteconversions, you're missing out.

Here’s why…

[Perry Henderson @perrylhenderson]

One of my favourite terms in marketing is “building on learnings” and here’s why…

[Perry Henderson @perrylhenderson]

Don't expect your #leads from #ads to be as warm as word of mouth.

[Perry Henderson @perrylhenderson]

A glimpse inside #CUCF2026! Connection, education, innovation and an incredible community in medical #aesthetics and #dermatology.

My keynote covered AHPRA-compliant ads and tracking every enquiry back to its original marketing channel.

More to come!

[Perry Henderson @perrylhenderson]

Here's how we split one client's services across #Meta and #Google Ads and why it worked...

[Perry Henderson @perrylhenderson]

#Google Search Ads can be quite limiting for growing your business if the search volume for the solution you provide is small.

And here's what I recommend...

#SocialMediaAds #BusinessGrowth

[Perry Henderson @perrylhenderson]

#Meta Ads or #Google Ads?

[Perry Henderson @perrylhenderson]

If you track one thing in #marketing, track this.