The Personal MBA

The #1 international business training bestseller. A world-class business education in a single volume.

[The Personal MBA @personalmba]

Addressability: how easy is it to get in touch with your ideal prospects? https://t.co/cHbknnmejy #personalmba #marketing

[The Personal MBA @personalmba]

Visualization: helping your prospect imagine life after buying. https://t.co/lqod5SBMAV #personalmba #marketing

[The Personal MBA @personalmba]

Minimum Viable Offer: the smallest number of delivered benefits necessary to land a paying customer. https://t.co/UE5G75c2BU #personalmba #valuecreation #entrepreneurship #startups

[The Personal MBA @personalmba]

Option: offering the right to take a valuable future action in exchange for a fee. https://t.co/qMxcUT9vto #personalmba #valuecreation #entrepreneurship #startups

[The Personal MBA @personalmba]

Starting a business? Follow this 10-step checklist to analyze your target market: https://t.co/X4ZlyXw9Om #personalmba #valuecreation #entrepreneurship #startups

[The Personal MBA @personalmba]

Every successful business on the planet is made up of 5 different parts. https://t.co/9cQjCeB7hi #personalmba #valuecreation #entrepreneurship #startups

[The Personal MBA @personalmba]

Humans are social creatures: we care about what others think of us – https://t.co/UZqgQsRuX5 #personalmba #valuecreation #entrepreneurship #startups

[The Personal MBA @personalmba]

Critical Assumptions: facts and characteristics that MUST be true for the offer to work. https://t.co/PXMttZMmSE #personalmba #valuecreation #entrepreneurship #startups

[The Personal MBA @personalmba]

Use what you make. https://t.co/TNalmGzAVM #personalmba #valuecreation #entrepreneurship #startups

[The Personal MBA @personalmba]

Qualification: serve the best, lose the rest. https://t.co/swjTc57Kj4 #personalmba #marketing

[The Personal MBA @personalmba]

What could your customers do instead of buying your offer? https://t.co/eRkH2gTEWM #personalmba #valuecreation #entrepreneurship #startups

[The Personal MBA @personalmba]

Do you know your business’ three most valuable currencies? Hint: stock options aren't on the list. https://t.co/9BeQJrTQpE #personalmba #finance #sales #negotiation

[The Personal MBA @personalmba]

Framing: emphasizing and deemphasizing details to increase persuasiveness. https://t.co/laTXtwrjfK #personalmba #marketing

[The Personal MBA @personalmba]

Market evaluations are a key to business success. See how you stack up: https://t.co/X4ZlyXw9Om #personalmba #valuecreation #entrepreneurship #startups

[The Personal MBA @personalmba]

Do you know the 3 dimensions of successful negotiation?
https://t.co/owS2pHlfkD #personalmba #sales #negotiation

[The Personal MBA @personalmba]

What are your prospects already paying attention to? https://t.co/h43WHBZW8s #personalmba #marketing

[The Personal MBA @personalmba]

The more you iterate, the better your offer becomes. https://t.co/y44Vc7NagR #personalmba #valuecreation #entrepreneurship #startups

[The Personal MBA @personalmba]

Make sure you have a solid understanding of your target market before you're in too deep. https://t.co/X4ZlyXw9Om #personalmba #valuecreation #entrepreneurship #startups

[The Personal MBA @personalmba]

Missing one of these five activities? It's not a business. – https://t.co/9cQjCeB7hi #personalmba #valuecreation #entrepreneurship #startups

[The Personal MBA @personalmba]

Markets that don’t exist don’t care how smart you are: https://t.co/NqPZxni6Be #personalmba #valuecreation #entrepreneurship #startups