Peruze

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[Peruze @peruze_in]

If the person writing your onboarding docs can't recall being confused, should you trust their docs or the beginners still stuck on them?

[Peruze @peruze_in]

Ask an expert what's hard about their own field and you'll get a shrug, or a list that's years out of date. Not because they're hiding it. Because getting good erases it. Here's why, in four posts:

[Peruze @peruze_in]

Some experts do remember the hard parts vividly, and the best teachers train themselves to replay the beginner's view on purpose. So this is a strong tendency, not a fixed law — awareness can fight the erasure, it just doesn't happen by default.

[Peruze @peruze_in]

One: they defend markets with physical assets, not code. A feature gets cloned in a quarter. A continent of warehouses or undersea cable takes a decade and billions we don't have. The moat isn't in the app.

[Peruze @peruze_in]

Scott Galloway's The Four reads Amazon, Apple, Facebook and Google through one method, the T Algorithm. It runs in five steps. Here they are, in order.

[Peruze @peruze_in]

The T Algorithm explains the four giants we already have better than it predicts a fifth. It's a lens for reading dominance after the fact, not a formula for building it in advance.

[Peruze @peruze_in]

The Four, by Scott Galloway: a trillion-dollar edge almost never lives in the product. It hides in the dullest step of the chain nobody bothered to fix. Amazon's greatest advantage wasn't shopping. It was shipping.

[Peruze @peruze_in]

So we shouldn't ask people afterward if something changed their mind. Write down what they think before, then compare it to after — because by the time we ask, the mind that would know the truth has already been erased.

[Peruze @peruze_in]

We can't trust anyone's account of what they used to believe — including our own. When a mind changes, the old belief isn't stored next to the new one. It's overwritten.

[Peruze @peruze_in]

This has mostly been shown on soft opinions — the death penalty, tax policy. A belief tied to one sharp memory, like doubting something until an outage in March, might survive a lot better.

[Peruze @peruze_in]

https://t.co/WnDExmEfwm
Why You Can’t Stop Scrolling: 5 Surprising Truths from Nir Eyal’s ‘Hooked’.
Listen to 15 minutes audio summary for free.

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