Former Bayern Club President Uli Hoeness on the club's season ticket prices:
"We could charge more than £104. Let's say we charged £300. We'd get £2m more in income, but what's £2m to us?
"In a transfer discussion you argue about that sum for five minutes. But the difference between £104 and £300 is huge for the fan. We do not think the fans are like cows, who you milk.
"Football has got to be for everybody. That's the biggest difference between us and England."
The words are years old but the sentiment has never been more relevant. While Bayern keep their season ticket prices amongst the most accessible in European football, clubs in this country continue to price ordinary supporters out of the game. Some are charging five, six, seven times what Bayern ask of their fans.
There was a time when a European final belonged to the supporters who dragged their club there.
Not anymore.
When Aston Villa were handed roughly 11,000 tickets for a Europa League final in a 70,000-plus stadium, the number itself told the story. UEFA can package the event however it likes — “festival of football”, “European showpiece”, “global celebration” — but the modern European final is no longer built around supporters. It is built around clients.
The supporters fund the journey. The corporates inherit the destination.
Villa fans will have spent thousands following the club across Europe. Flights, hotels, time off work, loyalty schemes built over years. Yet when the final arrives, huge sections of the stadium are reserved for sponsors, hospitality guests, executives, delegates and “neutral” allocations that often end up on resale sites within hours.
And supporters are expected to accept it.
UEFA’s defence is familiar. Sponsors fund competitions. Broadcasters need space. Hospitality drives revenue. All true. But football crossed a line when the event surrounding the final became more important than the supporters inside it.
The optics are awful because fans can see it themselves.
A finalist gets 11,000 tickets while corporate packages costing thousands remain available. Genuine supporters scramble through ballots with lottery-like odds, while neutral areas fill with tourists taking photos during the warm-up.
And UEFA wonders why resentment grows.
Supporters are constantly called “the lifeblood of the game” until ticket allocations are discussed. Then they become an inconvenience to work around premium inventory.
Football did not become Europe’s dominant sport because sponsors created atmosphere. The noise, colour and emotion UEFA sells globally every season is generated by match-going supporters — the same people increasingly pushed aside at the biggest games.
The “neutral fan” concept is perhaps the biggest fiction of all. In theory it promotes access. In reality it fuels resale markets, inflated prices and thousands travelling ticketless out of desperation.
UEFA could change it tomorrow. Finalists could receive 70 per cent of the stadium combined. Corporate sections could shrink. Hospitality would still exist.
But that would mean sacrificing revenue.
And modern football has shown repeatedly which side wins that argument.
#AVFC #scfreiburg
🕒 Saturday: @LFC v Crystal Palace.
⚠️ Show FSG The Yellow Card
1️⃣3️⃣ Raise your yellow card on the 13th minute
❌Tell them: Enough Is Enough – *NO* to THREE YEARS of price rises
🟨Pick one up outside Anfield before the match.
It's the Merseyside Derby and we need to find a stem cell match for 1 year old Ronnie
You can Register for Ronnie here @EvertonStadium on the South Side today and help 💙❤️
We’ve written to the club to tell them this. This can all be avoided - we can get back around the table if the clubs willing to revisit its decision - and concentrate on an important end to the season
In the meantime, supporter voices will be heard ✊
Over 20 years ago now RAOTL used to arrange a penalty shoot-out at halftime. Club gave everyone a kit they could keep. Did this for about 5-years. This one raised over £5,000 for Parkinsons Awareness We gave RAOTL readers the chance to score at the Kop end. Compare was ??? Miller
To whatever little rat has taken a phone out of one of our staff members pockets on the back of the door by the toilets.
We have your face on camera. Please return the phone by the time we shut tomorrow at 3pm or we will make you famous
Disgrace that this has happened
RT folks
Only 1 steward with a wand manning 2 turnstiles on gates E tonight. Long queue empty gates. Stood in the cold and wet, it’s not good enough @spiritofshankly@LFC
A huge thank you to all our customers, we appreciate you! We can’t wait to continue supporting you in 2026. ✨
From the Office Essentials Team! 💚
#ThankYou#CustomerAppreciation#SeeYouIn2026
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