Meet Val, the heart of Detour Voices. She's the face of Detour Voices and she will greet you when you come to Detour Voices. A place where the voice of someone you love never has to fade.
Why are the sounds we love are often the last things we forget?
A very close family member of mine is living with advanced Parkinson's disease and beginning to experience the effects of dementia. If you've experienced this firsthand, you'll know how difficult it can be, not only for the person living with the condition, but also for those watching someone gradually lose pieces of themselves. It's heartbreaking.
Watching it unfold has made me think a lot about memory. Not just what we remember, but what helps us remember. Most of us think of memories as something we actively retrieve but often they're triggered. A smell can take us back to childhood. A photograph can remind us of a person or place. And a sound can transport us to a moment we thought we'd forgotten. We've all experienced it.
A song comes on the radio and suddenly we're back in a particular year of our life. We hear a familiar laugh in a crowded room and instantly think of someone. We find an old voicemail and, for a brief moment, it feels as though that person is standing right beside us. The remarkable thing about sound is how quickly it works. Before we've had time to think, we've already felt something. I believe it's because sound carries more than information. It carries emotion; the human voice.
A voice is never just words. It's the pace someone speaks. The way they laugh. The pauses they take. The warmth, confidence, humour or reassurance behind what they're saying. It's why we can recognise someone we love after hearing only a few words. And it's why hearing a familiar voice can bring back memories that a photograph sometimes cannot.
The more I learn about memory, the more I believe we've underestimated the importance of sound. We've become experts at preserving images. We take thousands of photos and videos every year. But when people talk about missing someone, they rarely say they miss a photograph. They say they miss hearing their voice. The way they told stories. The way they laughed. The way they said their name. Perhaps that's because sound doesn't simply help us remember what happened. It helps us remember how it felt.
And sometimes, all it takes is hearing a familiar voice to bring a lifetime of memories rushing back.
Watching a loved one navigate Parkinson's and dementia, I'm no specialist, but I often find myself wondering about the role sound can play in memory recall. If music can help people reconnect with moments from their past, perhaps there's something equally powerful in hearing the voice of someone you love.
Maybe we're only beginning to understand the role sound plays in helping us find our way back to the memories that matter most.
If there are researchers, clinicians or specialists working in this area, I'd genuinely love to learn more about what the science is beginning to uncover.
Cheers, Peter
Trying to leave something behind, so I built @detourai
Why are the sounds we love are often the last things we forget?
A very close family member of mine is living with advanced Parkinson's disease and beginning to experience the effects of dementia. If you've experienced this firsthand, you'll know how difficult it can be, not only for the person living with the condition, but also for those watching someone gradually lose pieces of themselves. It's heartbreaking.
Watching it unfold has made me think a lot about memory. Not just what we remember, but what helps us remember. Most of us think of memories as something we actively retrieve but often they're triggered. A smell can take us back to childhood. A photograph can remind us of a person or place. And a sound can transport us to a moment we thought we'd forgotten. We've all experienced it.
A song comes on the radio and suddenly we're back in a particular year of our life. We hear a familiar laugh in a crowded room and instantly think of someone. We find an old voicemail and, for a brief moment, it feels as though that person is standing right beside us. The remarkable thing about sound is how quickly it works. Before we've had time to think, we've already felt something. I believe it's because sound carries more than information. It carries emotion; the human voice.
A voice is never just words. It's the pace someone speaks. The way they laugh. The pauses they take. The warmth, confidence, humour or reassurance behind what they're saying. It's why we can recognise someone we love after hearing only a few words. And it's why hearing a familiar voice can bring back memories that a photograph sometimes cannot.
The more I learn about memory, the more I believe we've underestimated the importance of sound. We've become experts at preserving images. We take thousands of photos and videos every year. But when people talk about missing someone, they rarely say they miss a photograph. They say they miss hearing their voice. The way they told stories. The way they laughed. The way they said their name. Perhaps that's because sound doesn't simply help us remember what happened. It helps us remember how it felt.
And sometimes, all it takes is hearing a familiar voice to bring a lifetime of memories rushing back.
Watching a loved one navigate Parkinson's and dementia, I'm no specialist, but I often find myself wondering about the role sound can play in memory recall. If music can help people reconnect with moments from their past, perhaps there's something equally powerful in hearing the voice of someone you love.
Maybe we're only beginning to understand the role sound plays in helping us find our way back to the memories that matter most.
If there are researchers, clinicians or specialists working in this area, I'd genuinely love to learn more about what the science is beginning to uncover.
Cheers, Peter
Trying to leave something behind, so I built @detourai
🚨Alert!!! 🥁 New Spencer Pratt Music Video just dropped.
🎹 Anybody But Bass 🎹
A Motown-inspired soul anthem imagining a city ready for change, community, and hope again.
From Bassura Tonight to the streets of Los Angeles, this video blends classic 1970s television energy with modern LA reality — and a dream of rebuilding what made the city special in the first place.
🎹 Motown soul groove
🥁 Live-band energy
🌴 Los Angeles storytelling
Featuring:
✔️ Classic soul-inspired visuals
✔️ Community rebuild sequences
✔️ Vintage television aesthetics
✔️ A full city transformation finale
Special thanks to everyone supporting independent AI filmmaking and creative storytelling.
Please support the studio here: https://t.co/8FrQa2CiSS
What would you like to see for my next film?
#ABB #AnybodyButBass #SpencerPratt #LosAngeles #Motown #AIFilm #MovieME #BassuraTonight #SaveLA #MusicVideo #SoulMusic #LA #mayorofla
@spencerpratt
The Voice They Miss Most
Voice is the one thing a photo can't replace. This Memorial Day, Detour Voices honours every military family who has lived with silence where a voice used to be.
There's a moment before everything changes. A new chapter. A new role. A new path you're about to step into.
And in that moment, you don't just carry your hopes. You hear their voice. The one that steadied you. Reminded you who you are when it mattered most.
Detour Voices brings that voice back not to hold you in the past, but to walk with you into what's next.
Because encouragement doesn't fade. It stays with you, in the voice that shaped you.
👉https://t.co/usbaEqvxph
Detour Voices is available now on the App Store. [US, Canada & Australia]
@grok@imagine@X So, why are users being penalized for @imagine continually making major errors? The image being used is the SAME image ive been using & you out of knowhere decide to ban it? @nikitabier
@imagine has a VERY long way to catch up with the competitors. Ignores prompts that are even written by @grok. It hangs. [Still hanging] Then you get a message "you've used up yoir limit-wait 24hours"😡 @X Why are we being punished 🤷♂️
@grok@imagine@X Assuming written by bot 😩. Didn't address prompt issues that cause me having to make multiple attempts, then getting told to wait 24 hours and now this!😡
My house burned down. I lost everything. I can’t rebuild. As a 42 year old man with 2 kids, I’ve had to move into my parents’ house, and I’m getting attacked for that? This is journalism? This is why no decent people ever get into politics. This is why you only have goblins running everything. God help you if you try to make things right for your community…if you lose your entire town, “journalists” mock you for not making your kids sleep in the toxic dirt on your burned out lot. Who raised you, dude?
Something is happening in LA. Old school politicians have no clue how to respond. When a big chunk of your city burns and you have 50k homeless on the streets, someone rises to challenge the status quo. @spencerpratt is that someone.
The UK just deployed a political weapon it's only used once before in modern history.
And nobody is talking about what it just backfired into.
🚨 🚨 🚨 KEIR STARMER BANNED FOREIGN JOURNALISTS FROM ENGLAND TO STOP A RALLY → IT PRODUCED THE LARGEST ANTI-GOVERNMENT MARCH IN YEARS 🚨 🚨 🚨
The Home Office issued entry bans on 11 foreign nationals ahead of the 16 May 'Unite the Kingdom' rally in central London. Rebel News founder Ezra Levant. Multiple journalists. Commentators. Banned from the country. To stop a march.
Metropolitan Police deployed 4,000+ officers. Live facial recognition. Drones. Dogs. Horses.
The result: tens of thousands — some estimates reaching hundreds of thousands — flooding the streets of London anyway.
THE WEAPON:
→ UK Home Office entry bans — 11 foreign nationals barred from the country
→ Prime Minister publicly labeled the rally "extremist" and "hatred and division"
→ Starmer framed it as "a battle for the soul of our nation" in direct pre-rally statements
→ Police mobilized at a scale typically reserved for state visits or terror threats
→ Live facial recognition deployed across central London
→ Rival pro-Palestine march simultaneously permitted on the same day
→ Metropolitan Police prepared for 50,000 — the actual crowd exceeded preparation
→ Government rhetoric amplified international media attention across the US and Europe
THE TARGET:
→ A march organized around "national unity, free speech, and Christian values"
→ Organized weeks after Reform UK seized 1,350+ council seats and control of 13 councils in the 8 May local elections
→ Reform's gains came primarily at Labour's direct expense — Essex, Sunderland, council after council
THE MATH:
→ Reform UK: 1,350+ seats gained in a single election cycle
→ 13 councils flipped — including Essex with 42 seats
→ Starmer's response: ban journalists, deploy 4,000 officers, call the march extremist
→ Outcome: the bans became the story, the march became a symbol, and the streets filled anyway
Read that again.
💀 Every ban Starmer issued handed organizers a government-censorship narrative
💀 Every officer deployed turned a political rally into a national confrontation
💀 The suppression didn't shrink the movement — it advertised it
⚠️ Reform just proved it can win elections. The march proved it can also fill streets.
⚠️ Starmer called it "a battle for the soul of our nation" — and then lost the visual battle on live television
⚠️ This isn't a fringe moment. This is what a political realignment looks like in the streets.
They're showing you the arrests and the police lines.
They're NOT showing you what this sequence actually means — a government that just lost 1,350 council seats in one night responded to the aftermath by banning journalists and calling a march extremist, and the streets answered with the largest visible opposition mobilization in years.
You don't ban foreign journalists to stop a fringe event. You ban foreign journalists when you're afraid of what the footage will show. And you only deploy 4,000 officers with drones and facial recognition when you already know the crowd is going to be too large to ignore.
Process that.
Most people won't see this. RT to change that. 🔥
I'll keep you updated as this unfolds, turn on notifications this is EXTREMELY important.
Beyond Photos and Videos: Why Audio is the Missing Piece of Digital Memories
We've spent the last two decades digitizing memories. Capturing millions of photos and videos that now live in the cloud, social feeds, and phone galleries. Apple and Google even prompt you with "Past Memories." Visually, our past has never been more accessible.
When I revisit an old photo, I see a moment but I don't feel the full presence of it. We replay voicemails, rewatch old videos; even reread handwritten notes. But what we rarely do is intentionally preserve the voices behind those moments.
As we stay busy with work and the demands of everyday life, we rarely pause to capture the one thing we may not yet realize we'll want later and that is the voice of someone we love. And even when we do, it's usually fragmented or lost in voicemails, buried in birthday videos, or gone when devices fail. And when a voice is gone — it's gone.
We now have the technology through AI to preserve and replicate audio with a fidelity that simply didn't exist before. The same way photography changed how we remembered faces, we have an opportunity to treat voice with the same importance we give to photos and video.
In a world full of snapshots, maybe we should be thinking about preserving the voices that shaped us before it's too late.
Cheers, Peter
Trying to leave something behind. So I built @detourai
“I don't want someone else's story. I want mine."
Detour was born from a moment our Founder wasn't prepared for — hearing his mother's voice fade from memory. Her name was Valda. She goes by Val in the app and she's the first face you'll meet.
Val isn't here just as a feature. She's here as a reminder to me, and to you that the voices of the people we love can fade faster than we expect. You see, once a voice is gone, it's gone!
A year ago we quietly launched Detour [beta] to a small group of women — mainly mothers and grandmothers. The idea? Let them hear a loved one's voice reading their favorite children's book. Something familiar. They liked it. But they told us something we hadn't expected.
"I don't want someone else's story. I want mine. And why isn't there an app for this?"
Detour today is different. You upload a loved one's voice, you craft the words and hear them read back in your loved one's voice. Their voice. Your story. Press play.
“Detour Voices” is live now on the App Store in the US, Canada and Australia. [Android coming]
One thing we want to stress — we will never sell your data. Ever. You are the only person who has access to your stories. Including us here at Detour.
Happy to hear any feedback. You can contact us at [email protected] - enjoy.
Team Detour - https://t.co/usbaEqvxph
"I don't want someone else's story. I want mine!"
Detour was born from a moment I wasn't prepared for — hearing my mother's voice fade from memory. Her name was Valda.
Valda isn't here just as a feature. She's here as a reminder, to me, and to you, that the voices of the people we love can fade faster than we expect. Because once a voice is gone, it's gone!
About a year ago I quietly launched Detour [beta] to a small group of women — mainly mothers and grandmothers. The idea was to let them hear a loved one's voice read their favorite children's book. They liked it but they told me something I hadn't expected.
"I don't want someone else's story. I want mine. And why isn't there an app for this?"
Now — conventional wisdom says never let the product be user-shaped. And I agree but this isn't SaaS or hardware. This is one of the most personal journey��s we will take.
I know some will find the thought of using Detour well, confronting. Maybe even a little creepy. I understand that. But when you're feeling a little nostalgic, all you have are saved voicemails. Delete by accident and that voice at that time, is gone forever. And so is that feeling of your connection to that loved one.
Detour today is different. You upload a loved one's voice, you craft the words and hear them read back in your loved one's voice. Their voice. Your story.
“Detour Voices” is live now on the App Store in the US, Canada and Australia. [Android coming]
One thing I want to stress. We will never sell your data - Ever.! You are the only person who has access to your stories and that includes us here at Detour.
If there's someone in your life whose voice you'd want to hear, reading your stories, maybe not right now, but that day you're feeling that little bit nostalgic then this was built for you for that moment.
Happy to hear any feedback. You can contact me at [email protected] — enjoy!
Best, Peter
https://t.co/UyCE8bYFBC
PS: Want to thank @AmminUsa for her support through this journey and also to Emily, Tessa & Jim — who helped shaped Detour into what it is today.