Peter Lee

Built Paire to $6M/yr | My Marketing Diary

[Peter Lee @peterleemelb]

When making adjustments on your Meta campaign/creatives:

Ask meaningful questions to make sound decisions.

How is this creative driving positive impact? Is it the…

Hook?
Avatar?
Messaging?
Lander?

[Peter Lee @peterleemelb]

Your job as an advertiser:

Say the right things to the right person at the right time.

[Peter Lee @peterleemelb]

How do you stand out in your market when everyone delivers a similar promise?

Differentiation factors:
- story
- style/colour
- texture
- creatives

Most importantly positioning in the market.

[Peter Lee @peterleemelb]

Repeat after me:

Focus on TMTMTM

The Metrics That Matter The Most

[Peter Lee @peterleemelb]

@mannybarbas_ Learn

[Peter Lee @peterleemelb]

@mannybarbas_ Launch

[Peter Lee @peterleemelb]

@mannybarbas_ Profit

[Peter Lee @peterleemelb]

@LessEgoMoreData breakdown

[Peter Lee @peterleemelb]

So many brands still haven't prepared their Black Friday offer, campaigns etc.

This is crazy.

[Peter Lee @peterleemelb]

Customer Satisfaction Pillar

- product quality 60%
- shipping experience 20%
- customer service experience 15%
- unboxing 5%

[Peter Lee @peterleemelb]

@tomerhen Advocates

[Peter Lee @peterleemelb]

@mannybarbas_ Pillar

[Peter Lee @peterleemelb]

@mannybarbas_ Emotion

[Peter Lee @peterleemelb]

@matthucius CAC

[Peter Lee @peterleemelb]

@mannybarbas_ Scale

[Peter Lee @peterleemelb]

@paoloscales Vid

[Peter Lee @peterleemelb]

@mannybarbas_ Profit

[Peter Lee @peterleemelb]

@nicktheriot_ Q) How much is one pod spending then? Or are you assigning clients based on revenue?

[Peter Lee @peterleemelb]

Why blame your graphic designer for poor creative performance, when you haven't put in the hours of research behind the creative angle?

[Peter Lee @peterleemelb]

@sxythreborn Funnel