Peter O'Brien

Major League Soccer Corporate Communications | Cyclone & Bobcat Alum Chelsea Fanatic #ComeOnYouBlues | Opinions Are My Own

[MLS Communications @MLS_PR]

Congratulations to the 2026 @MLS All-Star Hometown Heroes presented by @RBCwealth: Alesia Fleming (Anderson Outreach), Janae Aiken (Two-Six Project), Ashley Allen (Read 2 Succeed Asheville/Buncombe), and Maureen Krueger (Charlotte ToolBank).

Their leadership and commitment to literacy, wellness, opportunity, and community impact are helping strengthen lives across the Carolinas.

[FOX Sports @FOXSports]

The world's game is here.

The FIFA World Cup kicks off today on FOX.

[Sports Business Journal @SBJ]

MLS opened its new global headquarters at 2 Penn Plaza this spring, a 126,000-square-foot space nearly double the size of its old HQ ⚽

The new office arrives as MLS prepares for a summer-to-spring calendar in 2027.

MORE: https://t.co/4LehNA8SuK

[Major League Soccer @MLS]

Chicago. Showed. UP. 👏

[Sportico @Sportico]

Viewership of @MLS matches is up 62% through the first three months of the season. All games are now available on Apple TV. 

Internationally, the league said it averaged 7.9 million live match viewers per week heading into its World Cup break.

[Simon Evans @sgevans]

MLS have new numbers out today on their Apple TV and broader broadcasting reach; they are reporting 7.9 million total 'live match viewers' over a weekend. That's a 62% increase Year on Year per the league. Seth Bacon, EVP Media for MLS, talks about it on this week's Soccer Business podcast.

[Sports Business Journal @SBJ]

Attendance up. Viewership rising. World Cup around the corner.

The league is averaging 22,109 fans per match — its second-best pace ever before the biggest soccer event on the planet lands in North America.

MORE: https://t.co/kLHGvL6rpj

[Peter O'Brien @PeterOBrien9]

That Malo OG is the epitome of this season. Pathetic. #CHE

[Peter O'Brien @PeterOBrien9]

At least pretend like you want to be out there. The end of this campaign can’t come soon enough. #CHE

[MLS Communications @MLS_PR]

From May 23-24 as part of Send-Off weekend, all clubs across @MLS will be showcasing special edition player kits featuring country patches and flag name and numbers, followed by a league-wide auction.

Flag Name & Number: Every jersey will feature a custom name and number design incorporating all 48 participating nations, symbolizing the scale and inclusivity of the 2026 competition.

MLS Country Patch: Each player jersey will feature a front-of-jersey patch representing their declared nationalities and/or citizenship, creating a personalized connection to the global tournament.

[Front Office Sports @FOS]

MLS and Apple TV will stream the first professional live sporting event shot entirely on the iPhone 17 Pro.

Saturday’s Galaxy-Dynamo match will be streamed on Apple TV exclusively on the iPhone 17 Pro.

[Apple TV @AppleTV]

Presenting the first professional live sporting event shot entirely on iPhone 17 Pro.

This Saturday’s milestone Major League Soccer broadcast featuring @LAGalaxy vs. @HoustonDynamo will be captured exclusively on iPhone 17 Pro. Watch live May 23 on Apple TV. #ShotoniPhone17Pro

[Sports Business Journal @SBJ]

MLS clubs’ activation plans for this summer’s World Cup are taking shape, with 20 of the league’s 30 teams planning Soccer Celebration events in their home markets ⚽

Announcements from the remaining clubs are expected ahead of the tournament’s June 11 opener.

MORE: https://t.co/ff6FsqkOht

[The Wall Street Journal @WSJ]

Exclusive: McDonald’s is renewing its vows with Chicago, striking a deal to put its name on Chicago Fire Football Club’s planned new soccer stadium, expected to open in 2028 https://t.co/seFNp3bgQI

[Peter O'Brien @PeterOBrien9]

“At least for Chelsea fans, the sun is out”, here we go again. Can’t believe this season has come to this. #CHE

[Peter O'Brien @PeterOBrien9]

Good to have Levi back. All for pride now. #CHE

[SoccerAmerica @socceramerica]

Most of #MLS’s nearly 500 employees are based in the league's new 26,000 square-foot Manhattan headquarters, close to twice the size of their previous site.

SA's @MikeWoitalla tells the story here.

https://t.co/WuUPh2ErHD

[Sports Business Journal @SBJ]

MLS will unveil its new office at 2 Penn Plaza in Manhattan, a two-floor, 126,000-square-foot space that nearly doubles its prior HQ ⚽

The space includes more than 80 meeting rooms, wellness areas, outdoor spaces, podcast studios and a match day operations hub.

MORE: https://t.co/BLfThxiMam

[Peter O'Brien @PeterOBrien9]

Holy smokes. Can’t even find the words. Looking forward to this season ending. #CHE

[MLS Communications @MLS_PR]

Today @MLS unveiled the 2026 cohort of the MLS Innovation Lab. Comprised of leading startups from around the world, the MLS Innovation Lab program is a key component of the league's broader innovation strategy, reinforcing its position at the forefront of global soccer.
https://t.co/M2cRP44Nko