The problem with many new artists especially in gengetone and urbantone, is that a good number of them lack the discipline and awareness needed to protect their brand. It’s not even about formal education alone because majority of them are school dropouts & illiterate, it’s about strategy, foresight, and understanding the long game.
That’s why you often see them rushing into politics without thinking about the repercussions. In this industry, perception is everything, and once you alienate your core audience, recovery is almost impossible.
Artists who openly align themselves with political power, especially by dining with the oppressors rarely find their way back to the same level of relevance in the music scene. The audience watches, judges, and moves on.
Take the case of those behind Anguka Nayo hit,, the moment they appeared to dismiss the very youth who supported them, they effectively signed off their own decline. Today, you hear stories of them struggling with alcohol & financial crisis, a far cry from their peak.
Even Ben Githae who was once a household name, saw his music fade from weddings and clubs after his political alignment. The same pattern is visible with the Sipangwingwi characters, the numbers simply don’t hold anymore.
The truth is simple,, politics is a high-risk game for artists. One misstep, and the consequences can be career-ending. In an era where fans are more conscious and less forgiving, neutrality or at least strategic silence is often the smarter play. So as an artist when you meet the president, make sure you've secured a life changing deal because you'll see shege unfolding right Infront of your sanpanku eyes.
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Since Trump doesn't want this portrait of President Obama displayed in the White House, let's make this photo of our President go viral here!
RETWEET if you love @BarackObama!
🚨NEW: President Obama slams Trump in a rare statement issued after calls for his arrest: "These bizarre allegations are ridiculous and a weak attempt at distraction.”
RETWEET if you stand with Obama against Trump!
You guys are not good people you have left Ndiangui Kinyagia to suffer alone, no one is calling for his release. His family is scared and worried about his whereabouts, please retweet this so that he can get help.